2006
2011
With more than twenty-five million copies in print, Who Moved My Cheese? has become a phenomenon. It does offer some reasonable advice about adapting to change. Its certainly true that some of the events shaping our lives are beyond our control, and instead of struggling against them we must adapt and move on. But for all its good intentions, it ultimately advises us to unquestioningly accept our circumstances without exploring any possible alternativeslike mice in a maze mindlessly chasing after cheese.
I Moved Your Cheese takes a different point of view and offers an alternative approach. Harvard Business School professor and bestselling author Deepak Malhotra tells an inspiring story about a new generation of mice who begin to challenge assumptions and ask important questions. Rather than just accepting their situation and dutifully chasing the cheese, Max, Zed, and Big begin looking deeper, examining and reassessing what theyve been told are their limitations, and set out to chart a new course.
Innovation, entrepreneurship, creativity, problem solving, and business growth as well as personal growth depend on the ability to challenge accepted notions, reshape the environment, and play by a different set of rules: our own. We are not powerless to change our circumstances. We can control our destiny. By ana- lyzing our assumptions about the limitations we seem to face, we can, like Max, Zed, and Big, discover how to overcome them. But first we need to understand the ways we unknowingly hold ourselves back. As Zed explains to Max, The problem is not that the mouse is in the maze but that the maze is in the mouse.
2007
2005
2005
• Winner of the 2004 IPPY Award for Best Business Book from the Independent Publishers Association
• Presents, for the first time, the inside story of what really makes Pike Place Fish tick
• Offers practical, inspiring advice anyone can use to transform themselves from ordinary to great, both on and off the job
• Includes numerous real-life stories, told by the fishmongers themselves, that will help people find new ways of dealing with problems and conflicts and pursuing their dreams and aspirations
Seattle locals and tourists alike flock to Pike Place each day to watch the fish fly. But Pike Place Fish is about more than just crowd-pleasing entertainment --- there is an underlying philosophy at work that has made the market both wildly successful and internationally renowned.
In an unusual combination of oral biography and practical business blueprint, Crother and the fishmongers take you behind the scenes at the famous market to illustrate the PPF philosophy and reveal the underlying assumptions that have made PPF the international phenomenon it is today.
Catch! shows that to be "ordinary" is to be a victim of circumstances, responding to whatever comes one's way. To be "great" is to realize that anyone can live an extraordinary life. At Pike Place Fish, everyone is responsible for transforming themselves from ordinary to great by creating their own reality. The authors explore the issues of goals --- financial, personal and humanitarian --- and intention, showing how the crew itself creates these goals and works towards them in collaboration.
Most importantly, Catch! examines the power of possibility and shows how you can achieve greatness in your own life. Catch! explores such guiding principles as coaching and acknowledgment that are lacking in many businesses, and shows that you, too, can be the prime mover in your own experience.
2012