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BK Blog Post
Posted by Alexandra Watkins.
Alexandra Watkins is the founder of naming firm Eat My Words, and is a recognized expert on effective brand names.
“Hello, My Name is Awesome, How to Create Brand Names That Stick,” (Fall 2014, Berrett-Koehler Publishers) is a fast-paced, fun, fluff-free guide that teaches business people how to create memorable brand names for products and companies. No degree in Latin or linguistics required.
Written by Eat My Words founder, Alexandra Watkins, (me!), book is jam-packed with fresh advice and first-hand know-how, like making sure you brand name will be recognized and spelled correctly by Siri and voice recognition texting.
Filled with dozens of enlightening examples of the good, the bad, and the “so bad I gave them an award,” I help readers avoid common mistakes such as having a name that is hard for people to spell or pronounce, or giving yourself a name that is meaningful to you but meaningless to your customers.
I also reveals her most effective brainstorming techniques, such as mining iTunes song titles for ideas, finding inspiration through image searches, and diving into glossaries of terms, such as the snowboarder glossaries I tapped into when naming frozen yogurt chain Spoon Me.
This is a must-read book for entrepreneurs, business owners, marketing executives and MBA students who want to create powerful brand names.
If you’d like to be notified when it’s published, just shoot an email to [email protected]