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BK Blog Post
Posted by David Basarab.
Dave is the founder of Dave Basarab Consulting, V.A.L.E. Consulting, LLC and co-founder of The Learning Burst Academy. He is also the author of The Training Evaluation Process and Predictive Evaluation.
Evaluation Stakeholder management is critical to the success of every evaluation. By engaging the right people in the right way in your evaluation during the planning, it can make a big difference to the evaluation success.
A stakeholder is a person or organization that:
Evaluation stakeholder management is an important discipline that successful evaluators use to win support from others. It helps ensure that their evaluation succeed where others fail. Stakeholder Analysis is the technique used to identify the key people who have to be won over. You then use Stakeholder Planning to build the support that helps you succeed. The benefits of using a stakeholder-based approach are that:
The steps to engage evaluation stakeholders are:
Step 1. Identify your stakeholders. The first step is to brainstorm who your stakeholders are. As part of this, think of all the people who are affected by your evaluation, who have influence or power over it, or have an interest in its successful or unsuccessful effort.
Step 2. Prioritize Your stakeholders. Map out your stakeholders and classify them by their power over your work and by their interest in your work. The top people are your key stakeholders.
Step 3. Gather key stakeholder requirements. You now need to know more about your key stakeholders. You need to know how they are likely to feel about and react to your evaluation. You also need to know how best to engage them and how best to communicate with them. Key questions that can help you understand your stakeholders are:
A very good way of answering these questions is to talk to your stakeholders directly – people are often quite open about their views, and asking people’s opinions is often the first step in building a successful relationship with them.
Once you have completed your stakeholder analysis, you can continue with creating your evaluation plan.