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BK Blog Post
Posted by David Cooperrider.
David L. Cooperrider, Ph.D. is professor and chair of the Program on Business as an Agent of World Benefit at the Weatherhead School of Management at Case Western University. In 1987 Dr. Cooperrider and Dr. Suresh Srivastva published the original, foundation theory of AI in an article that has reverberated and changed the field of organizational development.
Warren Berger’s, A More Beautiful Question, draws a direct connection between curious inquiry and many of today’s most innovative entrepreneurs and designers. Design breakthroughs such as the Square credit card reader, Pandora internet radio, the Nest thermostat, and the business model for Airbnb all began with curious people wondering why a particular problem or human need existed—and how it might best be addressed. In today’s Silicon Valley, coming up with the right curious question can ultimately yield a payoff in the billions.
Warren Berger’s "A More Beautiful Question" and this summarizing Fast Company article is required reading for leaders in our Deep Dive program–in our senior leadership deep dive into cultivating the capacity for Appreciative Inquiry into things that work, and give life, and inspire the future.
Who knew a little curiosity could accomplish so much?
Well, lots of people, actually. Decades ago, Einstein urged us to "never lose a holy curiosity," while Walt Disney proclaimed that curiosity was a key to his company’s success ("We keep moving forward, opening new doors and doing new things, because we’re curious… and curiosity keeps leading us down new paths.")
More recently, there’s been a fresh wave of champions extolling the virtues of curiosity. New York Times columnist Thomas Friedman has theorized that innovation is fueled, in part, by the "curiosity quotient" of innovators. The psychologist Todd Kashdan asserts that curiosity has all kinds of life-enhancing benefits, such as improving personal relationships. Author Ian Leslie’s recent book Curious contends that curiosity may be the "most valuable asset" of any society that aspires to progress and creativity.