The Purpose-Driven Workforce Is 42 Million Strong and Growing

David Cooperrider Posted by David Cooperrider.

David L. Cooperrider, Ph.D. is professor and chair of the Program on Business as an Agent of World Benefit at the Weatherhead School of Management at Case Western University. In 1987 Dr. Cooperrider and Dr. Suresh Srivastva published the original, foundation theory of AI in an article that has reverberated and changed the field of organizational development.


The Purpose-Driven Workforce Is 42 Million Strong and Growing

The report argues that purpose-oriented employees do better work, have higher well-being, stay in their jobs for longer and are better ambassadors for their employers. Organizations should therefore look to identify purposeful people and promote and retain them.

Sourced through Scoop.it from: www.fastcoexist.com

Increasingly we are speaking about the purpose-driven economy–and companies that "do good and do well" as a matter of industry leadership, inspired innovation, high engagement of people, and everyday operations. Now a new report raises an interesting question. How many purpose driven individuals are there in the typical workforce? The  new report puts numbers to the motives driving our daily toil. Twenty-eight percent of the U.S. workforce—42 million out of 150 million people—is purpose-oriented, while the rest, suggests the report, they’re just going to work every day.  With the help of NYU professors, this imperative report offers a baseline. Soon we will be able to track the growth in the purpose driven workforce. Why is this important? The report argues that purpose-oriented employees do better work, have higher well-being, stay in their jobs for longer and are better ambassadors for their organizations. 

See on Scoop.itBusiness as an Agent of World Benefit