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BK Magazine Press Releases
Posted by Elizabeth McKellar, Production Assistant, Berrett-Koehler Publishers.
Elizabeth McKellar is a Production Assistant at BK.
Mastering the New Media Landscape
Embrace the Micromedia Mindset
By Barbara Cave Henricks and Rusty Shelton
“Reading Mastering the New Media Landscape is a bit like having your two smartest friends take their time and patiently catch you up on everything that you’ve been missing. The online world has changed the media world, and it’s not too late to catch up.” - Seth Godin, Author, Purple Cow
“Mastering the New Media Landscape is an incredibly smart and informative work. If you are aiming to broaden your influence, start here - it will change the way you influence others for years to come!” - Tom Rath, #1 New York Times bestselling author, StrengthsFinder 2.0, Are you Fully Charged?
The world of mass media, in which a few, prime national outlets controlled the messages everyone saw and heard, has largely vanished. The giant boulders that once had to be moved to get coverage—Oprah, the New York Times, CNN—have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that publicists Barbara Cave Henricks and Rusty Shelton call micromedia. This new breed of outlets is key to capturing public attention.
Earned, rented, and owned media all influence and cross-fertilize each other. So with Henricks and Shelton’s help, by maximizing the presence of all of them, readers can create a positive feedback loop that will continue to create massive momentum and grow a large, loyal audience for the message or the brand.
Barbara Cave Henricks is president of Cave Henricks Communications. She has spearheaded campaigns for some of the biggest names in business today.
Rusty Shelton is the founder and CEO of Shelton Interactive, an award-winning digital marketing and PR agency that helps clients, from bestselling authors to the world's biggest brands, start conversations that matter.
Pub date: March 2016, $17.95, paperback, 192 pages, 5.5" x 8.5", ISBN 978-1-62656-580-7