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BK Blog Post
Words, as a rule, have an obvious impact on a human's life. They greatly affect one's thoughts, the respective decisions, and the consequent actions. The right word or expression said to the right person at the right time have the power to accomplish anything! Who knows this better than a copywriter. Anyway, even the most professional copywriter needs to be influenced by the right word from time to time. Here we have prepared five most awesome books about copywriting, be sure you will find the most influential one for you among them!
1. Mastering the Craft of Writing: How to Write With Clarity, Emphasis, and Style by Stephen Wilbers
Clarity is the pledge for a successfully written content. A true copywriter is sure to be well aware of this. For reaching a high level of effectiveness in a work, one should know what to emphasize and what to leave under the shade. A flawlessly presented speech let it be oral or written, has the might to be remembered and influence the readers.
Stephen Wilbers delivers the clue for performing fabulous writings through his fifty-two techniques! He brings about such essential advice pieces as eliminating wordiness, using correct sentence and paragraph structures, adding effect through punctuation, exploiting strong verbs, and a series of other techs a true copywriter should know.
2. So You Think You Can Write? - By Julia McCoy
Online writing is perhaps a modern copywriter's primary obligation. Julia McCoy offers her already-popular definitive guide to effective online writing. The latter will help you better orientate within the numerous SEO standards and tools. You will learn how to implement SEO online writing, which tools to use, how to use writing service reviews and how to distribute keywords correctly in a content. The book has appeared on the list of Amazon's Bestselling books and gained the approval of thousands of copywriters all over the world. The guideline will help you market yourself as an online copywriter and make the money you deserve.
3. Advertising Secrets of the Written Word by Joseph Sugarman
Writing imposing advertisements is an inseparable part of every copywriter's job. But how to make your ads influence a reader and drive him directly to the store? Which are those "sacred" triggers that have the power to cause a reader's brain to buy? Particularly these and many other not less significant questions are given answers to in Joseph's Sugarman's book. With the help of this wonderful guide, you will have your writing skills greatly improved and writing style sharpen. The entire book is written in an easy and casual voice. Joseph Sugarman owns a truly genuine writing style that draws a reader to read page after page getting more and more drawn into the book.
4. The Boron Letters by Gary Halbert
If you are a beginner in the sphere of copywriting and need a strong stimulus to start productive writing, Gary Halbert's The Boron Letters will serve the best! Initially printed via a package of free letters, the book is aimed at the beginners. This is a fantastic guide to business and copywriting written in a superb hilarious tone of voice. Moreover, it appears even somewhat vulgar from time to time, which makes the reader laugh like a loon in the middle of the night (the book guarantees you can't tear yourself away from reading it). However, despite the light tone, the book delivers truly awesome advice on writing, keeping the reader's attention and plenty of creative ways how to make money on writing.
5. Empower Your Writing by Farnoosh Brock
The greatest part of books on copywriting are based on tips on successful writing, whilst the guide by Farnoosh Brock is rather concentrated on the main errors nearly all copywriters make than simply presenting several pieces of advice. The book includes twenty-two mistakes that can lower the value of a content or make it less impressive. Here a reader is also going to find out nine extremely powerful tips for creating superb contents in various themes! Farnoosh Brock aims to help a writer discover his inner brand voice and develop it through twenty-eight amazingly honest questions. Answering them (don't forget to be utmost frank with yourself), you will easily set your own unique writing style and empower all your writing skills. What attracts the most, is how remarkable and memorable all the points are described in the book.