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Blue Ocean Strategy

Jeevan Sivasubramaniam Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.



A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read "BEST DEALS.

A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read "BEST DEALS."

He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading "LOWEST PRICES."

The shopkeeper started to worry, but then he got an idea. He put the biggest sign of all over his own shop. It read: "MAIN ENTRANCE."

Moral of the Story: Blue Ocean Strategy means not trying to out-compete your competitors but instead create a new market space that makes them irrelevant.

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Overfished Ocean Strategy

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