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Jimmy Dean Customer Complaint That Boosted Profits

Jeevan Sivasubramaniam Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.



[WARNING: This recording includes R-rated language. Please move your children away from the monitor]

Even though it is not actually a video in the traditional sense, this customer hotline recording from Jimmy Dean (the sausage and food manufacturer) has been viewed and heard more than 2 million times. The recording is at times insightful and revealing of the complainer's home life but mostly just hilarious (perhaps unintentionally so). This complaint video actually boosted Jimmy Dean's sales after listeners, presumably after hearing of the man's lifelong loyalty to the product and his deep resentment over the new packaging, went out and purchased Jimmy Dean sausages to see what the fuss was all about.

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