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Protests With A Dash of Creativity

Jeevan Sivasubramaniam Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.



Target Corporation gave $150,000 so private groups that work against gay rights, so some activists decided that rather than just carrying a bunch of signs and yelling, they woul....
Target Corporation gave $150,000 so private groups that work against gay rights, so some activists decided that rather than just carrying a bunch of signs and yelling, they would do something creative and different. Their tactic worked wonders as this video has enjoyed several million downloads since its release and has been featured on countless newscasts and media shows. Despite millions spent by Target to repair the damage done to them by this short piece, they remain pretty high on progressives' boycott lists.