Bookstore Bulk Books Authors Community Blog

BK Blog Post

BK BUSINESS

Surfing and Theory U

Jeevan Sivasubramaniam Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.



Using the metaphor of surfing to explain how Theory U works definitely helps drive the concept home. Enjoy.

Related Books

Love 'Em or Lose 'Em
Love 'Em or Lose 'Em

Getting Good People to Stay

By Beverly Kaye, Sharon Jordan-Evans
Leadership and the New Science
Leadership and the New Science

Discovering Order in a Chaotic World

By Margaret Wheatley

Related Articles

Everyone knows those annoying words and terms we use that have become meaningless ("synergy," "organic," "incentivize," and others), but there remain many phrases that we're all guilty of using...
Because the world of publishing remains inscrutable, many writers find themselves being told lies by well-meaning friends and colleagues. These friends and colleagues don’t intend to mislead...
Six months ago I was sitting in a chair across from Jeevan at Berrett-Koehler for an informational interview. We were talking about developmental editing, and Jeevan looked at me and asked “Do...
Technical professionals have a different way of looking at the world than the rest of us. Non-technical folks sometimes find talking to them to be awkward. To help you through the rough spots, here...
When authors pitch their book to a publisher, they are essentially selling. But many authors are poor salespeople when it comes to books - not because they’re incompetent but because ideas that...
These tips are not ideas or techniques I created but just what I have observed working with others in the field. I have been arranging editorial reviews for over a decade, so I have seen firsthand...
Cynthia Shannon, previously BK's Communications Manager, has now taken a new role with Goodreads (and is just down the road). This post is her parting gift to the BK community. As noted in my...
I am BK's Editorial Director, and I have five secrets to spill about the world of publishing. Brace yourself! 1. Are You There, Amazon? It’s Me, Publisher. Amazon’s customer service is so great...
The dominant view in book publishing has long been that when an author signs a publication agreement with a publisher, the publisher now owns the book and the rights pertaining to the book.  The...
The great advantage of this job is the ability to learn so much from some of the brightest authors in the nation and the world. But some of the most important lessons have come not from our books...

Shop

Support

Authors

About

Connect With Us