BK Blog Post
The Old Spice Man
Posted by
Jeevan Sivasubramaniam,
Managing Director, Editorial,
Berrett-Koehler Publishers Inc.
This clever advert can be credited for resurrecting Old Spice's bottom line.
This clever advert can be credited for resurrecting Old Spice's bottom line. The intentionally over-the-top imagery and humor works on several levels as does the nonsensical final statement (which has now become a viral meme by itself), "I'm on a horse!" Over 30 million views suggest that Old Spice should see some third quarter profit increases after all.
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