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What You Get for Complaining about Ben & Jerry's

Jeevan Sivasubramaniam Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.



Most companies don't do much with complaints, or at the most, issue a pathetic discount coupon and send people on their way. Ben & Jerry's, on the other hand, does something quite extraordinary.


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