Why Your Vision Statement Puts People to Sleep And Why Theirs Doesn’t

    Jesse Lyn Stoner Posted by Jesse Lyn Stoner, Founder, Seapoint Center for Collaborative Leadership.



    If your vision statement is like most, you don’t think about it much, and its best use is for bedtime reading as a cure for insomnia.

    If your vision statement is like most, you don’t think about it much, and its best use is for bedtime reading as a cure for insomnia.

    7 Reasons Your Vision Statement Puts People to Sleep

    1. It sounds like “God, Mother, and Apple-Pie.”

    2. It is too vague to provide any direction.

    3. It’s boring.

    4. It was written by the marketing department for customers, and is disconnected from daily life in the company.

    5. Employees feel no involvement and sense of ownership for it. They think it’s your vision statement, not theirs.

    6. It was used to justify downsizing or to drive a change vision that did not benefit the individuals in the organization.

    7. Leaders don’t model it and they don’t use . . . → Read More: Why Your Vision Statement Puts People to Sleep And Why Theirs Doesn’t

    The post Why Your Vision Statement Puts People to Sleep And Why Theirs Doesn’t appeared first on Seapoint Center for Collaborative Leadership.