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BK Blog Post
Posted by John Perkins.
John Perkins advises corporations, executives, and entrepreneurs on turning a Death Economy into a Life Economy (cleaning up pollution, recycling, and other technologies that create life-styles millennials want to inherit).
By John Perkins
You must be the change you wish to see in the world. -Mahatma Gandhi
The individuals who launched revolutions and created lasting change in their eras and environments were effective because they were active. They were sometimes leaders of groups and organizations, and sometimes lone wolves speaking out by themselves, but they were always moving. Real change is not made by criticizing or complaining and waiting passively, but by taking the first step – and then the next. . .
Corporations are run by people; each person in power is an individual with choices to make, just like you and me. The power of corporations is in their numbers and financial power and their alliances with each other and with governments. This is my plea for us all to come together in a movement to force corporations to serve the public interest instead of maximizing profits regardless of the social and environmental costs – and not just the public interest of one nation over another, but of the whole world.
Our current political situation is unprecedented. The vast majority of Americans keep falling behind economically because of changes in society’s ground rules, while the rich get even richer — yet this situation doesn’t translate into actions that win in politics.
As this article by Robert Kuttner, cited on Common Dreams, eloquently illustrates, we’ve waited for the parties in power, both of them, to do “something” to fix our problems. The years have shown us that waiting for others is not fixing anything.
But there is great hope in the worldwide awakening that I have witnessed on my travels in the last few years. People, and the organizations they represent, are realizing that we must bring the marketplace into alignment with the goals of creating a world where all human beings enjoy access to basic human rights, to peace, justice, and spiritual prosperity. Responsible and successful business models must be encouraged and politicians who write and vote for socially just policies need to be supported. Those of us who are waking up can be – or influence – those politicians and those business leaders; we can make a difference as consumers, activists, as individuals in seats of power, and by calling on our colleagues to do the same.
Simply waiting for someone else to make the first move isn’t going to further the revolution. Each of us must follow our passions and strengths and do what we know is right. It starts with each of us looking past our differences and seeing how our goals are the same.
On June 13th, I will be co-hosting the Love Summit with Dan Wieden at the award-wining Wieden+Kennedy advertising agency in Portland, OR. This first of its kind event will bring together the business community and public to explore the missing link in business and sustainability education—compassion, love—the most likely candidate for stabilizing the economy, decelerating climate change, protecting the environment, creating positive social change for future generations, and benefiting corporations financially. More information and early bird tickets available until April 15th at www.dreamchange.org.