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BK Blog Post
Posted by Peter Boatwright.
Peter Boatwright is associate professor of marketing at Carnegie Mellon University's Tepper School of Business.
Many of these blog entries have explored how emotions can help to create a product or service that customers love to use and interact with. These same principles can be applied to the design of a business or a corporate culture. Looking at Fortune’s “Top 100 Best Companies to Work For”, many of those companies don’t top the list because of high salaries or big offices. Instead these companies provide their employees with a rewarding and emotionally satisfying working environment. Zappos is a great example of a company that puts its employees’ emotions at the top of its priority list. Zappos refers to its employees as the “Zappos Family” and encourages them to be “adventurous, creative and open-minded” and even to “create fun and a little weirdness.” Zappos employees want to feel unique and creative in their jobs, so Zappos has built that right into the corporate culture.
Their 10 Zappos Family Core Values are:
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble
Your employees spend most of their week working for you; think about what emotions they want from their job – how they want their job to make them feel. The result can only be happier and more satisfied employees, and happier and more satisfied customers.