Full Steam Ahead!

Unleash the Power of Vision in Your Company and Your Life

By Ken Blanchard and Jesse Stoner

• Ken Blanchard is coauthor of the bestselling One Minute Manager® series and had three books on the Business Week bestseller list in 2002
• Written in Blanchard's trademark business fable style-an accessible, enjoyable read
• Shows how to develop the three key elements of a compelling vision and how to engage your vision so you can go full steam ahead!

Ken Blanchard is arguably the best-selling business book author ever. Ever since The One Minute Manager, his books have dominated the business bestseller lists. Blanchard's dedication to good works and his amazing track record are just two of the many reasons that Berrett-Koehler is proud to announce a new book by Ken Blanchard and Jesse Stoner, Full Steam Ahead!: Unleash the Power of Vision in Your Company and Your Life .

Full Steam Ahead! demonstrates that vision is the vital extra ingredient for truly satisfying, long-term success. Without a vision you may succeed in some limited sense, but you will never truly thrive, never reach the next level---never go full steam ahead. In this powerful book, Ken Blanchard and Jesse Stoner show how to create a clear, compelling vision for your organization and for yourself. They show where vision comes from, how it unleashes great power and energy, and how it provides ongoing focus and direction.

In straightforward, clear language, Blanchard and Stoner tell how to create the three key elements of an enduring vision: (1) significant purpose (2) clear values, and (3) a picture of the future. And they describe how to engage people in shaping meaningful visions and putting those visions to work in their organizations and their lives.

Full Steam Ahead! presents the elements of vision through an engaging story about two people who are struggling to create visions---both for the company where they work and for their own lives. Blanchard and Stoner offer numerous examples of effective visions and explore precisely why these visions and their component parts ---purpose, values, and pictures of the future-have proven so motivating and enduring. Full Steam Ahead! takes the concept of vision and makes it easily translatable for everyone, in all aspects of their business and personal lives. People can see that vision is not only necessary but is also possible and achievable.

"A clear vision gives an organization heart. Without it, work will have no meaning. Full Steam Ahead! is a must read."

"The clearest, the most cogent statement I've read that gives meaning and life to vision. Even Dilbert will get it."

"Great things come from a powerful vision---fortunes are made, diseases get cured, and democracies are born. Blanchard and Stoner not only teach readers how to develop a potent vision in Full Steam Ahead! but also the equally important lesson of how to bring it alive in the hearts and minds of people who will make it happen."

Ken Blanchard, chief spiritual officer of The Ken Blanchard Companies, is the author or coauthor of over 30 books, including one of the bestselling business books of all time, The One Minute Manager®. Credited with 12 bestsellers to date, his books have combined sales of more than 13 million copies in 25 languages. Ken also codeveloped Situational Leadership® II---among the world's most practical, effective and widely used leadership programs on the market today.

Jesse Stoner, president of Seapoint Center and a consulting partner with The Ken Blanchard Companies, is a highly regarded speaker, consultant, executive coach, and author. She specializes in helping organizations align their culture with their business strategies. Jesse has helped numerous organizations create a shared vision and identify the strategies to achieve it. She is coauthor of Creating Your Organization's Future: Building a Shared Vision, a program that helps teams develop a shared vision for their team, department or organization.

Full Steam Ahead!: Unleash the Power of Vision in Your Company and Your Life
By Ken Blanchard and Jesse Stoner
ISBN: 1-57675-244-5
Hardcover: $19.95
Number of Pages: 171
Publication Date: May 5, 2003
Published by Berrett-Koehler Publishers, Inc.