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BK Website Writing Style Guide (Work in Progress)
Ã¢â‚¬Â¢ Current company voice is too verbose- we should try to be more brief & simple.
Ã¢â‚¬Â¢ Whenever possible, put three bullet points on top of the article summarizing it.
Ã¢â‚¬Â¢ One big idea per article- donÃ¢â‚¬â„¢t bundle dozens of ideas in one article.
Ã¢â‚¬Â¢ Put in lots of bold subheads to make skimming easy.
Ã¢â‚¬Â¢ When you write, think about the target audience (Beginner, Intermediate, or Advanced?) Do not zigzag between difficulty levels.
Ã¢â‚¬Â¢ Our voice should be very frank & transparent. The Ten Awful Truths is a good model for a document that doesnÃ¢â‚¬â„¢t pull its punches.
Ã¢â‚¬Â¢ The group wants to abandon the Ã¢â‚¬Å“Who What WhereÃ¢â‚¬Â format we used on previous author tipsheets.
Ã¢â‚¬Â¢ We embrace multimedia.
Article Illustration Guidelines
Ã¢â‚¬Â¢ The new website likes graphics to be 570 pixels wide and 300 pixels high. Other sizes can work, but that will work the best.
Ã¢â‚¬Â¢ Do not use copyright-protected material.
Ã¢â‚¬Â¢ If you use Creative Commons material, in most cases youÃ¢â‚¬â„¢re supposed to put a small link in the corner of the photo citing/crediting the artist.
Ã¢â‚¬Â¢ If you donÃ¢â‚¬â„¢t have an illustration, please select a short, important, catchy take-away from the article & someone with Photoshop can use it to make a BK-branded quote graphic.
Ã¢â‚¬Â¢ STOCK IMAGES is a folder in the Shared Directory filled with clipart and various things we have rights to use.