JeffDeGraff
JeffDeGraff

Jeff DeGraff

BK Expert
Community Member Author

Jeff DeGraff is an advisor to Fortune 500 companies—including General Electric, Coca-Cola, Google, Mercedes-Benz, and many more—and a professor at the Ross School of Business at the University of Michigan. He has written several books, including Innovation You, Creativity at Work, and Leading Innovation, and his thoughts on innovation are regularly covered by Inc., Fortune, and Psychology Today, to name a few. He has a regular segment on public radio called The Next Idea.
The Innovation Code

Innovation comes from creative tension, not harmonious interaction, says “Dean of Innovation” Jeff DeGraff. He identifies...

The Innovation Code Card Game

Am I an Artist, Athlete, Sage, or Engineer?

The Innovation Code Self-Assessment

Could you become more innovative if you knew how your world views differ from your company's?

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The Innovation Code Self-Assessment

Could you become more innovative if you knew how your world views differ from your company's?

By David Marshall , September 1, 2017

I was the product manager for this digital product.  This is the most extensive self-assessment product that we have ever built, offering results and interpretation about dominant world views and leadership behaviors at both the individual and company levels. The color PDF print results include an extensive primer of the underlying concepts based on the content of The Innovation Code book. This is a great product for teams to do together. --David Marshall, Vice President of Editorial and Digital, Berrett-Koehler Publishers


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