Jeff DeGraff has been a professor, for 30+ years, at one of the leading business schools in the world, the Ross School of Business at the University of Michigan. Staney DeGraff and Jeff together run their consulting firm, Innovatrium, which offers education, training, and consulting to major corporate and government clients.
The Creative Mindset

“Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extra...

The Innovation Code Card Game

Am I an Artist, Athlete, Sage, or Engineer?

The Innovation Code

Innovation comes from creative tension, not harmonious interaction, says “Dean of Innovation” Jeff DeGraff. He identifies...

The Innovation Code Self-Assessment

Could you become more innovative if you knew how your world views differ from your company's?

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The Innovation Code Self-Assessment

Could you become more innovative if you knew how your world views differ from your company's?

By David Marshall , September 1, 2017

I was the product manager for this digital product.  This is the most extensive self-assessment product that we have ever built, offering results and interpretation about dominant world views and leadership behaviors at both the individual and company levels. The color PDF print results include an extensive primer of the underlying concepts based on the content of The Innovation Code book. This is a great product for teams to do together. --David Marshall, Vice President of Editorial and Digital, Berrett-Koehler Publishers


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