Gareth Morgan is the author of seven books, including Imaginization and Images of Organization , and has worked throughout Europe and North America with such companies as Continental AG, GE, Hewlett Packard, Northern Telecom, Royal Bank of Canada, Shell, and Volkswagen, introducing thousands of managers to the role of metaphor in managing change. Morgan is Distinguished Research Professor at York University in Toronto and has been elected Life Fellow of the International Academy of Management in recognition of an outstanding international contribution to the science and art of management.