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Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises.  She has helped her clients raise millions of dollars from values-aligned investors and raised over one million dollars for her own businesses.  Jenny is certified as a coach by the International Association of Women in Coaching.

She is the author of the forthcoming Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul

(Berrett-Koehler, October 2017).

Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley.

She serves on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony.

Jenny is also a fellow at Democracy Collaborative and the co-founder of the Force for Good Fund.

Before becoming a securities lawyer, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents.

Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.

Jenny is a director of Berrett-Koehler Publishers.  She is a member of the Content Advisory Panel of Conscious Company Magazine and serves on the advisory boards of Lioness Magazine and Investibule.

Jenny Kassan Consulting is a certified B Corp and member of 1% for the Planet.

Raise Capital on Your Own Terms

New businesses need money, but entrepreneurs are sometimes anxious about raising capital from traditional sources like ve...

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