For the last 25 years, Laura Goodrich has honed her international expertise in workplace dynamics as a speaker, corporate trainer, coach, film producer, and author. She has coached and advised hundreds of executives, business leaders, teams and oraganizations through periods of change and transition, in even the most challenging workplace environments. She is recognized as an expert in workplace dynamics, change, and the future of work.

The catalyst for the popular Seeing Red Cars film, and now the book that delves deeper into the philosophy and practice of focusing on what you want, is her experiences: ""Time and time again, I have witnessed the cascading effect of the natural tendency to focus on what we don't want, especially in workplaces dealing with corporate change. The rare view that I had allowed me to see the avalanche quality of this focus on what we don't want and can't control. I realized that with awareness and effort, this whole mind-set can be pointed, instead, toward positive outcomes. That natural negative tendency will dominate until people and organizations make a conscious decision to focus intentionally on what they do want. It begins one person at a time and then grows. Once a critical mass has made this change, and the Seeing Red Cars mind-set becomes a part of the organization's modus operandi, it becomes an automatic and anticipated way of running meetings, setting objectives, discussing projects, and finding solutions.""

Laura has worked with a wide range of industries, including consulting, biomedical, medical, education, manufacturing, high tech, and retail, and with companies such as Deloitte, Wells Fargo, Medtronic, Medrad Possis, and American Express. Her degree is in Training and Organizational Development from the University of Minnesota. She is a member of the American Society for Training and Development (ASTD) and the National Speakers Association (NSA) and has received coach training from both the Corporate Coach University and the Coaches Training Institute.

Laura is cofounder of On Impact, an integrated content company that specializes in creating and producing videos, television, and multimedia content delivered over tim to create sustained change and adoption of important leadership concepts. Its first film, Seeing Red Cars, is distributed by Star Thrower, internationally the second largest distributor of leadership videos. The film is used in training sessions or to kick off or close important meetings.

On Impact develops videos and a comprehensive process to support organizational initiatives and change called Driving It Home. The company's vision is to produce at least 10 videos similar to Seeing Red Cars, companion books to the videos, and complementary promotional products.

Laura typically makes presentations 30 to 50 times a year and often engages in longer-term projects multiple times over the course of a year or more. On Impact is committed to creating lasting change, and she feels strongly about spacing learning over time. For this reason, On Impact has created a concept called ""Extend the Experience."" Users either watch or read online a two- to three-minute ""refresher segment"" on their own initiative. It is highlighted here: www.onimpactproductions.com/extend-the-experience/.

On Impact will be publishing a newsletter to highlight how people are using the film, the book, and the Seeing Red Cars promotional products. We want you to be a part of the process and encourage you to keep sharing your amazing stories! Go to www.seeingredcarsbook.com for the details. Additionally, we develop what we call ""hero stories,"" where we tell the story of a customer who is using Seeing Red Cars. Hero stories are available on our Web site, tweeted via Twitter, and broadcast to clients from Star Thrower. These stories highlight our customers' creativity and generate additional training ideas for other customers. They can be accessed here: www.onimpactproductions.com/seeing-red-car-hero-stories/.

Laura lives in Lakeville, Minnesota, with her husband, daughter, and son. You can visit the book's Web site at www.seeingredcarsbook.com