W. Earl Sasser
Cambridge, Massachusetts, USA
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W. Earl Sasser, Jr., is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. Sasser developed the school’s first course on the management of service operations in 1972.
The service sector has grown to become 80% of the US economy, yet it's poised for a revolution in personalization, big da...
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