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How to Vet SEO Client Testimonials and References!

Posted by K Benjamin

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When I sign up a new client, I get excited. Sometimes, maybe too excited.

I text my mom, I talk to my dog as if she can understand me (and cares about what I’m saying). Hell, sometimes I even get out of my chair and do a happy dance.

(Disclaimer: this is not me)

Ok, seriously though. Clients are what make my business go ‘round.

I love my clients. My clients love me. Together we make it happen.

When I do something awesome for a client, I ask them for a testimonial or a reference. This way I can show off to prospects what I’m capable of and what they can expect before they jump onboard.

Like when I helped Big Sky Ranch avoid real estate agent fees by building them a fully functional real estate website that marketed over $2 Million in land sales, I got a testimonial, a reference, and a renewed contract :)

This helps me prove to prospects that I offer more than just affordable SEO prices, I actually offer satisfaction and results.

Any quality SEO company will be able to show you real testimonials and provide client references for you to perform your due diligence.

So, when you are researching SEO agencies and find one who cannot provide real testimonials or references, you know they aren’t quality and you move on.

Vetting your SEO service provider by checking their client testimonials, and even asking for references to speak with, is an essential part of your decision process in choosing an affordable SEO provider.

But don’t immediately check the box when you see that a company has testimonials on their website. Vet them yourself first. One quick piece of advice is to first create a list of niche SEO providers that cater to your industry specifically.

For example, I would recommend Leadsurance if you need Insurance SEO.

As you can see, Leadsurance is an InsureTech company, so they will be more equipped to offer the best insurance SEO services.

If you aren’t an insurance agent, then try to find a similar company that caters their SEO services to your industry.

These companies offer higher specialization, that is needed to get the best results.

Example of Vetting SEO Client Testimonials

For example, let’s look at our trusty $69 SEO service that came up #2 in my search for “cheap SEO services”

Looks nice right? You’re probably ready to sign up. But I’m not.

Because I’m weird, I never trust businesses immediately when reading their websites. (What a weirdo right!)

I always dig around myself to see what I can find about the company online. And sure enough, in this case, it doesn’t take much digging for me to find out that this testimonial is not one I would rely on for a $69 SEO service.

As it turns out, bodywrapsboutique.com was offline at the time of doing research for this post. And even though it may have been live at one time, I don’t trust the owner’s advice considering they aren’t in business anymore.

At the time of publishing, the domain was back up with a different owner, not Ursula Bell, the person who supposedly gave the client testimonial.

You want testimonials from real businesses that are ALSO succeeding. Just having a testimonial isn’t enough. Especially a testimonial to a website that doesn’t exist.

Would you take financial advice from your friend who’s been in debt constantly since they got their first credit card? Probably not.

And following suit, I won’t accept advice for my business from someone who is no longer operating their business.

SEO Client Testimonial Vetting Process

So, when you are researching SEO companies, first look for testimonials. Then validate the testimonials by researching the business and person who left the testimonial. Ask yourself the following:

  • How does this client’s website look? (does it exist?)
  • How does the content read? (Is it well written compelling content with custom graphics?)
  • Does their website show up in Google for branded searches or any relevant keyword searches to their business?
  • Is there contact information on their site that I can use to reach out to them and discuss their experience with an X SEO company?
  • If not, will X SEO company provide you with contact information to any client references?

Follow the above guidelines when vetting SEO companies and you should be able to find some winners who are helping their clients win too.

Good Luck

Now that you have the information you need to verify SEO company reviews, you can go out there and find a great service provider

A company that has earned a proven track record you are comfortable and familiar with.

In addition to vetting reviews, I also recommend you plan your SEO budget carefully. With a budget in mind, here is some guidance on finding SEO companies that you can afford.

It is very important that you choose an affordable SEO company to work with that can get results within your budget.

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