2006
Magnetic Service provides a provocative yet practical blueprint for going beyond mere customer loyalty to create and sustain customer devotion. Devoted customers not only forgive you when you err but actually help you correct what caused the mistake. They don't just recommend you; they assertively insist that their friends do business with you.
Authors Chip and Bilijack Bell made an intensive study of companies that inspire this kind of cult-like devotion-companies as diverse as Starbucks, Jack Daniels, Ritz-Carlton Hotels, GE, eBay, Chick-fil-A, Harley-Davidson, and many others. They found that these companies created customer experiences so captivating that they bound their customers to them-they provided "magnetic service." Chip and Bilijack identify the seven secrets of magnetic service, and use dozens of real-life examples to illustrate the secrets in action. And they show precisely what leaders can do to create a culture of magnetic service in any unit or organization.
2011
2005
1995
Effective performance communication is critical to business success. It supports customer relations, quick response, and productive work. It leads to faster management of change and the creation of a work climate that can support performance. It also links individuals to business goals and each other. On-the-Level spells out proven methods for success which are based on the authors' 45 years of work and management consulting in organizations around the world. This best-selling book has been thouroughly revised and updated, incorporating the newest developments in the field of performance appraisal.
The term "on-the-level communication" refers to direct, shared responsibility, output-focused communication in the workplace. It is communication that is open, above board, honest, respectful, and deliberate. On-the-Level focuses on planned discussions between employees and managers, team members, and suppliers and customers. It provides guidelines, ideas, and examples to help readers improve the quality, skill, and honesty of their communication when discussing goals, feedback, tough issues, and development on the job. The authors stress four central principles of on-the-level communication:
o Directness,
o Respect,
o Shared Responsibility, and
o Purpose.
On-the-Level is designed to help everyone in and around the workplace to plan and execute more effective and less fearful face-to-face communication. It shows how and why face-to-face, spontaneous discussions are key to continuous improvement and business success. The approach described in the book is effective in goal-setting, feedback and performance review, and development planning situations.
This book is for anyone who needs to communicate about performance issues. It provides tips and action steps for people who have difficulty talking about issues. Those who are already skilled and confident will gain new insight and practical tools.