Search Results: "Social Venture Networks/books/marketing-that-matters.htm" Results 121-126 of 345
Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagination, have received little or no attention. Damon details precisely how these business leaders applied their moral sense to strengthen their businesses. For some, it was a matter of directly extrapolating a new business concept from a moral (and often spiritual) worldview. For others, it was a sensitivity to what consumers needed and a determination to respond effectively to that. For yet others, it was a commitment to a caring and ethical manner of doing business that required inventive approaches to organizing employees. But in every case, Damon shows that it was by adhering firmly to a personal moral code that these men and women ultimately triumphed. All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. Recent scandals in the corporate world have reinforced this cynical view. Men and women in business today need a roadmap showing them how to achieve success on the high road. The Moral Advantage provides that roadmap.Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagination, have received little or no attention. Damon details precisely how these business leaders applied their moral sense to strengthen their businesses. For some, it was a matter of directly extrapolating a new business concept from a moral (and often spiritual) worldview. For others, it was a sensitivity to what consumers needed and a determination to respond effectively to that. For yet others, it was a commitment to a caring and ethical manner of doing business that required inventive approaches to organizing employees. But in every case, Damon shows that it was by adhering firmly to a personal moral code that these men and women ultimately triumphed. All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. Recent scandals in the corporate world have reinforced this cynical view. Men and women in business today need a roadmap showing them how to achieve success on the high road. The Moral Advantage provides that roadmap.
  • Examines the many ways that adhering to a personal moral code helps people succeed in business by conferring a "moral advantage"
  • Tells compelling stories of real-life business leaders who have achieved great success without compromising-in fact because of-their moral convictions
  • Written by the acknowledged leading scholar on moral psychology in this country and perhaps the world today

Learn more...




In this alternately amusing and appalling exposé of the standardized test industry, fifteen-year veteran Todd Farley describes statisticians who make decisions about students without even looking at their test answers; state education officials willing to change the way tests are scored whenever they don't like the results; and massive, multi-national, for-profit testing companies who regularly opt for expediency and profit over the altruistic educational goals of teaching and learning. Although there are absurd moments--as when Farley and coworkers had to grade students based on how they described the taste of their favorite food-- the enormous importance of standardized tests in the post “No Child Left Behind” era make this no laughing matter.

“This book is dynamite! The nice personal voice makes it utterly accessible and enticing, wholly apart from the terribly important ammunition it provides to those of us in the `testing wars' at national and local levels.”—Jonathan Kozol, author of Savage Inequities

In this alternately amusing and appalling expos of the standardized test industry, fifteen-year veteran Todd Farley describes statisticians who make decisions about students without even looking at their test answers; state education officials willing to change the way tests are scored whenever they dont like the results; and massive, multi-national, for-profit testing companies who regularly opt for expediency and profit over the altruistic educational goals of teaching and learning.  Although there are absurd moments--as when Farley and coworkers had to grade students based on how they described the taste of their favorite food-- the enormous importance of standardized tests in the post No Child Left Behind era make this no laughing matter.

Click here for Press Release

Learn more...




Barnes proposes a simple market-based way to provide supplemental income to all Americans.

Learn more...




“Nonviolence is not the recourse of the weak but actually calls for an uncommon kind of strength; it is not a refraining from something but the engaging of a positive force,” renowned peace activist Michael Nagler writes. Here he offers a step-by-step guide to creatively using nonviolence to confront any problem and to build change movements capable of restructuring the very bedrock of society. Nagler identifies some specific tactical mistakes made by unsuccessful nonviolent actions such as the Tiananmen Square demonstrations and the Occupy protests and includes stories of successful nonviolent resistance from around the world, including an example from Nazi Germany. And he shows that nonviolence is more than a tactic—it is a way of living that will enrich every area of our lives.

Learn more...




Special-interest money is destroying our democratic process. But now that the Citizens United decision has thrown out campaign spending limits as abridgments of free speech, Americans want to know what they can do about it. Derek Cressman gives us the tools, both intellectual and tactical, to fight back.

There's nothing inherently unconstitutional in limiting the amount of speech, Cressman insists. We do it all the time—for example, cities control when and where demonstrations can take place or how long people can speak at council meetings. Moreover, he argues that while you choose to patronize Fox News, MSNBC, the
New York Times, or the Wall Street Journal, political advertising is forced upon you. It's not really free speech at all—it's paid speech. It's not at all what the Founders had in mind when they wrote the First Amendment.

Cressman examines how courts have foiled attempts to limit campaign spending, details what a constitutional amendment limiting paid speech should say, and reveals an overlooked political tool concerned citizens can use to help gain the amendment's passage. Seven times before in our history we have approved constitutional amendments to overturn wrongheaded rulings by the Supreme Court—there's no reason we can't do it again.

Learn more...




Making the Hardest Decisions


As a young aid worker, Sasha Chanoff was sent to evacuate a group of refugees from the violence-torn Congo. But when he arrived he discovered a second group. Evacuating them too could endanger the entire mission. But leaving them behind would mean their certain death.

All leaders face defining moments, when values are in conflict and decisions impact lives. Why is moral courage the essential factor at such times? How do we access our own rock-bottom values, and how can we take advantage of them to make the best decisions? Through Sasha's own extraordinary story and those of eight other brave leaders from business, government, nongovernment organizations, and the military, this book reveals five principles for confronting crucial decisions and inspires all of us to use our moral core as a lodestar for leadership.

Learn more...