Search Results: "Social Venture Networks/books/marketing-that-matters.htm" Results 283-288 of 345
The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success.

Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms.

Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors.

Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.

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This is the first book to define and explore Black fatigue, the intergenerational impact of systemic racism on the physical and psychological health of Black people—and explain why and how society needs to collectively do more to combat its pernicious effects.

Black people, young and old, are fatigued, says award-winning diversity and inclusion leader Mary-Frances Winters. It is physically, mentally, and emotionally draining to continue to experience inequities and even atrocities, day after day, when justice is a God-given and legislated right. And it is exhausting to have to constantly explain this to white people, even—and especially—well-meaning white people, who fall prey to white fragility and too often are unwittingly complicit in upholding the very systems they say they want dismantled.

This book, designed to illuminate the myriad dire consequences of “living while Black,” came at the urging of Winters's Black friends and colleagues. Winters describes how in every aspect of life—from economics to education, work, criminal justice, and, very importantly, health outcomes—for the most part, the trajectory for Black people is not improving. It is paradoxical that, with all the attention focused over the last fifty years on social justice and diversity and inclusion, little progress has been made in actualizing the vision of an equitable society.

Black people are quite literally sick
and tired of being sick and tired. Winters writes that “my hope for this book is that it will provide a comprehensive summary of the consequences of Black fatigue, and awaken activism in those who care about equity and justice—those who care that intergenerational fatigue is tearing at the very core of a whole race of people who are simply asking for what they deserve.” 

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“The perfect book for the times in which we live . . . page after page of engaging stories, profound insights, and practical tips on how you can stand up and take responsibility for making something meaningful happen.”
—Jim Kouzes, coauthor of the bestselling
The Leadership Challenge

All too often, the challenges we face seem overwhelming. Where do we start? What if we fail? But bestselling author John Izzo argues that almost every problem, from personal difficulties and business challenges to social issues, can be solved if all of us look to ourselves to create change rather than looking to others. And with the research to prove it, Izzo shows that by seeing ourselves as the locus of control rather than the victims of change, we are happier, less stressed, and more powerful.

Izzo shows how taking responsibility changes our careers, our companies, our lives, and our communities. This book is filled with stories that illustrate the incredible power of stepping up: a homeless man who started a recycling revolution, a middle-aged Italian shopkeeper who fought back against the Mafia, two teenagers who ignited an antibullying movement, an executive who turned a dying division into a profit center, and a few employees who created a multibillion dollar product for Starbucks, and many more. This second edition includes a new chapter on the Stepping Up Continuum, a model that looks at six ways to know if you are stepping up or stepping back, as well as fresh stories and a self-assessment tool for helping leaders create a culture for stepping up in their organizations. We have the power within ourselves to move mountains—we just have to decide that we are the ones to do it.

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This book shows how any college student can land the position they want by creating relationships with professionals in the industries they're interested in by using the author's proven Career Launch Method.

Did you know only 20 percent of jobs and internships are posted online? This means 80 percent of positions are filled in what Sean O'Keefe and others calls the hidden job market. This book will teach you how to tap into that 80 percent!
 
O'Keefe, in partnership with the Career Leadership Collective, is now sharing his proven eight-step Career Launch Method that will help any student explore career options and land the internships and jobs they want by creating professional relationships from scratch. This book demystifies the concept of intentional, proactive relationship building by teaching all the practical microsteps needed to succeed. And O'Keefe teaches readers how to "play the student card," turning inexperience and eagerness to learn into a powerful advantage.
 
Launch Your Career features first-person stories of students from all backgrounds and programs of study who have used the Career Launch Method to earn jobs or internships at all types of companies, nonprofits, government agencies, social enterprises, and institutions across the country and around the world. 
 
The book includes the Career Launch Readiness Assessment, which helps students evaluate their competency in five key areas. This book will become a go-to resource for students looking to find internships and jobs, as well as a needed tool for colleges looking to increase retention rates and student's return on investment.

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This second edition expands the provocative analysis of the racist colonial dynamics at play in philanthropy and finance into other sectors and offers practical advice on how anyone can be a healer.

The world is out of balance. With increasing frequency, we are presented with the inescapable truth that systemic racism and colonial structures are foundational principles to our economies. The $1 trillion philanthropic industry is one example of a system that mirrors oppressive colonial behavior. It's an industry whose name means “the love for humankind,” yet it does more harm than good.

In
Decolonizing Wealth, Edgar Villanueva looks past philanthropy's glamorous, altruistic façade and into its shadows: white supremacy, savior complexes, and internalized oppression. Across history and to the present day, the accumulation of wealth is steeped in trauma. How can we shift philanthropy toward social reconciliation and healing if the cornerstones are exploitation, extraction, and control? 

Drawing from Native traditions, Villanueva empowers individuals and institutions to begin to repair the damage through his Seven Steps to Healing. In this second edition, Villanueva adds inspiring examples of people using their resources to decolonize entertainment, museums, libraries, land ownership, and much more.

Everyone can be a healer and a leader in restoring balance—and we need everyone to do their part. As Villanueva writes, “All our suffering is mutual. All our healing is mutual. All our thriving is mutual.” Are you ready?

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A slew of harmful stereotypes continues to follow Black women. The second edition of this bestseller debunks vicious misconceptions rooted in long-standing racism and shows that Black women are still alright.
 
When African women arrived on American shores, the three-headed hydra—servile Mammy, angry Sapphire, and lascivious Jezebel—followed close behind. These stereotypes persist to this day through newspaper headlines, Sunday sermons, social media memes, cable punditry, government policies, big screen portrayals, and hit song lyrics. Author Tamara Winfrey Harris reveals that while emancipation may have happened more than 150 years ago, America still won't let a sister be free from this coven of caricatures.

The latest edition of this bestseller features new interviews with diverse Black women about marriage, motherhood, health, sexuality, beauty, and more. Alongside these authentic experiences and fresh voices, Winfrey Harris explores the evolution of stereotypes of Black women, with new real-life examples, such as the rise of blackfishing and digital blackface (which help white women rise to fame) and the media's continued fascination with Black women's sexuality (as with Cardi B or Megan Thee Stallion).

The second edition also includes a new chapter on Black women and power that explores how persistent stereotypes challenge Black women's recent leadership and achievements in activism, community organizing, and politics. The chapter includes interviews with activists and civic leaders and interrogates media coverage and perceptions of Stacey Abrams, Vice President Kamala Harris, and others.

Winfrey Harris exposes anti–Black woman propaganda and shows how real Black women are pushing back against racist, distorted cartoon versions of themselves. She counters warped prejudices with the straight-up truth about being a Black woman in America.

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