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A Dynamic New Approach to Organizational Change
Dialogic Organization Development is a compelling alternative to the classical action research approach to planned change. Organizations are seen as fluid, socially constructed realities that are continuously created through conversations and images. Leaders and consultants can help foster change by encouraging disruptions to taken-for-granted ways of thinking and acting and the use of generative images to stimulate new organizational conversations and narratives. This book offers the first comprehensive introduction to Dialogic Organization Development with chapters by a global team of leading scholar-practitioners addressing both theoretical foundations and specific practices.
Dialogic Organization Development is a compelling alternative to the classical action research approach to planned change. Organizations are seen as fluid, socially constructed realities that are continuously created through conversations and images. Leaders and consultants can help foster change by encouraging disruptions to taken-for-granted ways of thinking and acting and the use of generative images to stimulate new organizational conversations and narratives. This book offers the first comprehensive introduction to Dialogic Organization Development with chapters by a global team of leading scholar-practitioners addressing both theoretical foundations and specific practices.
The New Way to Get Noticed
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Fiercely You
2016
Work through your fears by getting fierce!
Fiercely You is a creative, playful approach to the serious problems that women face regarding confidence and risk taking. At a particularly low point in her life, bestselling author Jackie Huba serendipitously stumbled upon the wonderful world of drag queens and was inspired. They were supremely self-assured, utterly fearless, strong, powerful, and unabashedly and completely themselves. Jackie even became a drag queen herself: Lady Trinity. Drawing on her own experiences and interviews with the world's top drag queens, Huba and coauthor Shelly Kronbergs offers five Keys to Fierce that will help readers find the courage to ignore criticism and live the life they truly want to live every day—no wigs or stilettos required.
Fiercely You is a creative, playful approach to the serious problems that women face regarding confidence and risk taking. At a particularly low point in her life, bestselling author Jackie Huba serendipitously stumbled upon the wonderful world of drag queens and was inspired. They were supremely self-assured, utterly fearless, strong, powerful, and unabashedly and completely themselves. Jackie even became a drag queen herself: Lady Trinity. Drawing on her own experiences and interviews with the world's top drag queens, Huba and coauthor Shelly Kronbergs offers five Keys to Fierce that will help readers find the courage to ignore criticism and live the life they truly want to live every day—no wigs or stilettos required.
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.
The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people.
A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers.
This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.
The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people.
A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers.
This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Kick fear-based living to the curb and discover exactly how to manifest the life of your dreams!
Is there another level of life that you want to live? Are there goals you've been struggling to achieve? It's time to stop settling for excuses and start achieving excellence!
With nearly two decades of experience working with high achievers globally, peak performance expert Delatorro McNeal II is passionate about teaching people how to live life full throttle. As a motorcycle enthusiast, McNeal uses powerful biking metaphors to vividly illustrate how to reject the monotony of living on cruise control. Packed with interactive exercises, compelling questions, and thought-provoking analogies, this book teaches you the methodology and the psychology to bring the best out of yourself! Each of the twelve chapters starts with the word Shift and invites you to make a simple but profound change that will accelerate your results and expand the horizons of your possibilities. You'll discover how to
• Lean into the curves of life and business
• Sever your dependency on the “kickstands of life”
• Put your weight into the changes you desire most
• Steer the flow of your emotional states
• Shift your core relationships to invite the right posse to your biker club
• Drive defensively to avoid the potholes that stop most people from succeeding
From the introduction all the way through to the conclusion, this book is a transformational seminar on paper. Join Delatorro McNeal as he takes you on the personal development journey of a lifetime.
Is there another level of life that you want to live? Are there goals you've been struggling to achieve? It's time to stop settling for excuses and start achieving excellence!
With nearly two decades of experience working with high achievers globally, peak performance expert Delatorro McNeal II is passionate about teaching people how to live life full throttle. As a motorcycle enthusiast, McNeal uses powerful biking metaphors to vividly illustrate how to reject the monotony of living on cruise control. Packed with interactive exercises, compelling questions, and thought-provoking analogies, this book teaches you the methodology and the psychology to bring the best out of yourself! Each of the twelve chapters starts with the word Shift and invites you to make a simple but profound change that will accelerate your results and expand the horizons of your possibilities. You'll discover how to
• Lean into the curves of life and business
• Sever your dependency on the “kickstands of life”
• Put your weight into the changes you desire most
• Steer the flow of your emotional states
• Shift your core relationships to invite the right posse to your biker club
• Drive defensively to avoid the potholes that stop most people from succeeding
From the introduction all the way through to the conclusion, this book is a transformational seminar on paper. Join Delatorro McNeal as he takes you on the personal development journey of a lifetime.
The Memo
2017
True power in this world comes from economic independence, but too many people have too much month left at the end of their money. John Hope Bryant, founder and CEO of Operation HOPE, illuminates the path toward liberation that is hiding in plain sight. His message is simple: the supermajority of people who live in poverty, whom Bryant calls the invisible class, as well as millions in the struggling middle class, haven't gotten “the memo”—until now.
Building on his personal experience of rising up from economically disadvantaged circumstances and his work with Operation HOPE, Bryant teaches readers five rules that lay the foundation for achieving financial freedom. He emphasizes the inseparable connection between “inner capital” (mindset, relationships, knowledge, and spirit) and “outer capital” (financial wealth and property). “If you have inner capital,” Bryant writes, “you can never be truly poor. If you lack inner capital, all the money in the world cannot set you free.”
Bryant gives readers tools for empowerment by covering everything from achieving basic financial literacy to investing in positive relationships and approaching wealth with a completely new attitude. He makes this bold and controversial claim: “Once you have satisfied your basic sustenance needs—food, water, health, and a roof over your head—poverty has more to do with your head than your wallet.”
Bryant wants to restore readers' “silver rights,” giving them the ability to succeed and prosper no matter what very real roadblocks society puts in their way. We have more power than we realize, if only we can recognize and claim it. “We are our first capital,” Bryant writes. “We are the CEOs of our own lives.”
Building on his personal experience of rising up from economically disadvantaged circumstances and his work with Operation HOPE, Bryant teaches readers five rules that lay the foundation for achieving financial freedom. He emphasizes the inseparable connection between “inner capital” (mindset, relationships, knowledge, and spirit) and “outer capital” (financial wealth and property). “If you have inner capital,” Bryant writes, “you can never be truly poor. If you lack inner capital, all the money in the world cannot set you free.”
Bryant gives readers tools for empowerment by covering everything from achieving basic financial literacy to investing in positive relationships and approaching wealth with a completely new attitude. He makes this bold and controversial claim: “Once you have satisfied your basic sustenance needs—food, water, health, and a roof over your head—poverty has more to do with your head than your wallet.”
Bryant wants to restore readers' “silver rights,” giving them the ability to succeed and prosper no matter what very real roadblocks society puts in their way. We have more power than we realize, if only we can recognize and claim it. “We are our first capital,” Bryant writes. “We are the CEOs of our own lives.”
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