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More Than Money

Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read
Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.

This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.

But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

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For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don t need a big budget to make a big impact.Low Cost, High Impact!

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.

Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

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Privatization has been on the right-wing agenda for years. Health care, schools, Social Security, public lands, the military, prisons—all are considered fair game. Through stories, analysis, impassioned argument—even song lyrics—Si Kahn and Elizabeth Minnich show that corporations are, by their very nature, unable to fulfill effectively what have traditionally been the responsibilities of government. They make a powerful case that the market is not the measure of all things, and that a vital public sector is an indispensable component of a healthy democracy.

Si Kahn's impromptu song at BK Author Day Lunch Meeting

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Nadine Thompson, president and CEO of Warm Spirit, authors Values Sell, a ready-to-use guide for creative sales and distribution strategies. Her booming network marketing company currently employs 20,000 consultants nationwide and her business model has received national media attention from: The Wall Street Journal, O, Ebony, Essence, and others.Sales and distribution are the lifeblood of any business. But how can a values-driven, socially responsible business compete with those for whom the bottom line is the only measure of success? The answer: get creative! In this practical and inspiring guide, Nadine Thompson and Angela Soper draw on real-world examples--from Tom's of Maine, Seventh Generation, Honest Tea, and many other innovative companies--to detail concrete steps for designing sales and distribution strategies that fit the needs, interests, and habits of your target customers. They show how to turn your stakeholders into enthusiastic partners by ensuring that all of your relationships--with your salespeople as well as other employees, your customers, and your suppliers--are beneficial and fulfilling on more than just an economic level.
  • Presents practical, detailed advice for developing innovative sales and distribution strategies
  • Features examples from companies such as Tom's of Maine, Seventh Generation, Honest Tea, and many others

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We are living in a time when dishonesty and duplicity are common in our public institutions, our workplaces, and even in our personal relationships. But by recognizing and resisting the small, seemingly inconsequential ways we make moral compromises in our own lives, we can repair the tear in our social and moral fabric.

The
Law of Small Things begins with an IQ (Integrity Quotient) test designed to reveal the casual way we regard our promises and the misconceptions we have about acting truthfully. The book shows how most people believe that integrity is something we “just have” and that we just do, like a Nike commercial. It depicts these and other deceptions we deploy to appear to act with integrity without actually doing so. 

The
Law of Small Things also exposes how our culture encourages breaches of integrity through an array of “permitted promise-breaking,” a language of clichés that equates self-interest with duty, and the “illusion of inconsequence” that excuses small breaches with the breezy confidence that we can fulfill integrity when it counts.

Brody challenges the prevailing notion that integrity is a possession you hold permanently. No one “has integrity” and no one is perfect in practicing it. What we have is the opportunity to uphold promises and fulfill duties in each situation that faces us, large and small. Integrity is a practice and a habit of keeping promises, the ones we make explicitly and the ones that are implied in all our relationships.

Ultimately, developing skill in the practice of integrity leads us to knowledge of who we are--not in the way the culture defines us, but in the way we truly know ourselves to be.

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This book presents a new approach to risk management that enables executives to think systematically and strategically about future risks and deal proactively with threats to their competitive advantages in an ever more volatile, uncertain, complex, and ambiguous world.

Organizations typically manage risks through traditional tools such as insurance and risk mitigation; some employ enterprise risk management, which looks at risk holistically throughout the organization. But these tools tend to focus organizational attention on past actions and compliance. Executives need to tackle risk head-on as an integral part of their strategic planning process, not by looking in the rearview mirror.

Strategic Risk Management (SRM) is a forward-looking approach that helps teams anticipate events or exposures that fundamentally threaten or enhance a firm's position. The authors, experts in both business strategy and risk management, define strategic risks and show how they differ from operational risks. They offer a road map that describes architectural elements of SRM (knowledge, principles, structures, and tools) to show how leaders can integrate them to effectively design and implement a future-facing SRM program. SRM gives organizations a competitive advantage over those stuck in outdated risk management practices. For the first time, it enables them to look squarely out the front windshield.

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