Max Dunn's Page


  • A Holistic Approach to Financial Planning:  Your Life as a Resilient Investor

    Max Dunn posted a blog post

    A Holistic Approach to Financial Planning: Your Life as a Resilient Investor

    Unlike most people my age, those in their early twenties, I have investments. It’s my parents I should thank. They’re strong proponents of stocks and bonds, setting me up with a broker when I was around fifteen years old. I have a say in where my money goes and how it's best put to use in order...

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    December 8, 2014

  • Battle of the Books: Amazon vs. Hachette

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    Battle of the Books: Amazon vs. Hachette

    If you haven’t heard about the ongoing battle between marketplace powerhouse, Amazon, and one of publishing’s ‘Big Five,’ Hachette Book Group, then you probably don’t follow news of the literary community. If you have heard about what’s going on and just don’t understand a bit of it, then I’m her...

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    August 15, 2014

  • Who Moved My Seat?: Things I Learned as a BK Intern

    Max Dunn posted a blog post

    Who Moved My Seat?: Things I Learned as a BK Intern

    That time I made a grand entrance. On my first day as an intern at Berrett-Koehler Publisher, I accidentally stole the president’s chair. What a way to introduce myself, right? Let’s just say I made quite the first impression on Steve, the founder and president of BK, when he walked in to ...

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    August 12, 2014

  • Making the Most of Goodreads

    Max Dunn posted a blog post

    Making the Most of Goodreads

    If you’re a reader, one of the best online tools you can utilize is Goodreads. Launched in early 2007, this social media site combines interactions between authors, readers, and friends with their favorite topics: books. It’s extremely easy to create a profile, and if you’re reading this, I hop...

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    July 21, 2014

  • Buy, Buy, Buy: BookTubers’ Influence on the Book Market

    Max Dunn posted a blog post

    Buy, Buy, Buy: BookTubers’ Influence on the Book Market

    So at the end of it all, how much influence do BookTubers have? I recently conducted a survey to see how much clout BookTubers had when it came to book-buying. Over 100 people, a mix of BookTubers, viewers, and all of them readers, responded to questions about book-buying habits and BookTube view...

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    June 18, 2014

  • Professionalism and the Reader

    Max Dunn posted a blog post

    Professionalism and the Reader

    BookTube, as I’ve said before, is a community, and BookTubers talk. If you’ve created relationships with your readers and reviewers as advised above, then good words will be said in the BookTube community. That also means that when a bunch of BookTubers get asked to review the same book, they’re ...

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    June 18, 2014

  • The Key to Caring: Know Your Audience

    Max Dunn posted a blog post

    The Key to Caring: Know Your Audience

    You’re an author, or maybe a publicist, and you want your book to get some good reviews from BookTubers. Where do you start? Get to know your audience. As you know, every book has a target audience. Find that audience here on BookTube. I’ve said it before, you’re sure to find someone in the Book...

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    June 18, 2014

  • Blogging versus Vlogging: What is the difference?

    Max Dunn posted a blog post

    Blogging versus Vlogging: What is the difference?

    Before vlogging came blogging. After all, the term ‘vlogging’ is just a mash-up of the words ‘video’ and ‘blogging.’ As the blogging community grew and grew, and the presence of YouTube in our society expanded, the two met up to form BookTube. But what’s the difference aside from the obvious form...

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    June 18, 2014

  • BookTube: A World of Bibliophiles

    Max Dunn posted a blog post

    BookTube: A World of Bibliophiles

    What is BookTube? BookTube is a community. People might see reading as a solitary activity. You sit alone, cuddled under a blanket or by a cozy fire, and delve deeply into the world of words. But what do you do the minute you finish an amazing book? You run to your friends and scream “HEY! YO...

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    June 18, 2014

  • Why Don't We Get The Leaders We Need?

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    Why Don't We Get The Leaders We Need?

    Many people have the sense that our political leaders aren’t leading us anywhere. They feel that while, perhaps, they are solving short-term problems, there’s no sense of destination – that the same old issues keep recurring. Like boom and bust. Or getting into wars we don’t agree with. Or p...

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    June 12, 2014

  • The Four Keys To Becoming The Best Leader You Can Be

    Max Dunn posted a blog post

    The Four Keys To Becoming The Best Leader You Can Be

    I wrote an article elsewhere about the the 4 keys to becoming the best leader you can be. It’s too long to fit in this blog, but you might be interested in a high-level summary. The 4 keys are: Have a clear practical definition of leadership (as many of us have a fuzzy, unhelpful view of it t...

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    June 12, 2014

  • Capitalism isn't Evil, it's Stupid.

    Max Dunn posted a blog post

    Capitalism isn't Evil, it's Stupid.

    An open letter to America: I recently read Ayn Rand's "Capitalism: The unknown ideal." In my defense, it was my first Rand. I didn't know she was an educated Ann Coulter. I also don't know how she dares call herself a Philosopher. Admittedly, I am a little naive when it comes to Rand, Economics ...

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    June 12, 2014

  • Shame Theory

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    Shame Theory

    Shame Theory: The Rampant Ineptitude of Modernity.January 2010Brian Taylor “Humans should be ashamed of themselves.” This will be a predominant message of 2010. I know this is an accurate prediction because I'm one of the people who is going to be spreading the message. There seems to be a co...

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    June 12, 2014

  • Find out "who you write like."

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    Find out "who you write like."

    This is a fun little program that reads what you have written and if it likes it, secretes an intoxicating fluid... No wait, it tells you whom it thinks you write like. I threw several different paragraphs at it, to be scientific about testing it, and it often gave me the same results. Apparen...

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    June 12, 2014

  • Who Will Blog on the BKcommunity Site?

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    Who Will Blog on the BKcommunity Site?

    I am hopeful that we will see blogs from BK authors, BK staff members, BK partners, and our biggest BK stakeholder group: BK readers. Each member will be able to speak to the entire BKcommunity all the time. For those approximate 40 BK authors who already have their own blog site, we can simply b...

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    June 12, 2014

  • Funny Cartoon About Authors

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    Funny Cartoon About Authors

    One of my favorite "Pepper...and Salt" cartoons from The Wall Street Journal is a man at a cocktail party introducing two people, a man and a woman, with the words, "Amazon sales rank 389,264, meet 368,493." Oh, so true!

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    June 12, 2014

  • Charlie Rose Interviews Warren Buffett on Taxing the Rich

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    Charlie Rose Interviews Warren Buffett on Taxing the Rich

    This Charlie Rose interview of Warren Buffettwas the best 51-minute investment of time I spent this week. I wish every Democrat, Independent, and Republican would watch this interview. I consider Warren Buffet to be one of our national treasurers. ...

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    June 12, 2014

  • Tribute to Steve Jobs at BK Publication Board Last Week

    Max Dunn posted a blog post

    Tribute to Steve Jobs at BK Publication Board Last Week

    Berrett-Koehler has been partnering with the iBookstore team at Apple since the iPad was announced in January 1984. My relationship with Apple goes back to 1980, when I started selling VisiCalc (the original Excel spreadsheet) on Apple II computers in the financial district of San Francisco to f...

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    June 12, 2014

  • 20th Anniversary Events Photos

    Max Dunn posted a blog post

    20th Anniversary Events Photos

    Many thanks to Mike Crowley, Associate Director of Marketing at BK, for taking the great photos of the: Shareholders Meeting on Thursday, July 19, 2012 20th Anniversary Celebration on Thursday, July 19, 2012 Community Dialogue on Friday, July 20, 2012 BK Author Marketing Workshop on Saturd...

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    June 11, 2014

  • GIFTS from MOM

    Max Dunn posted a blog post

    GIFTS from MOM

    My mother told me one time, “Good things come to those who wait.” Although this statement of hope reflected my mom’s somewhat passive approach to life, the goodness in it stayed with me. In times of trouble it was a reliable comfort. Eventually, it became a kind of mantra that I often repe...

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    June 11, 2014

  • CONFIDENCE: The Art of Joining a New COMMUNITY

    Max Dunn posted a blog post

    CONFIDENCE: The Art of Joining a New COMMUNITY

    With all the turmoil in the world, the idea of COMMUNITY is comforting. However, we've all had those times when you enter a room or an online community, wondering how to begin making friends. Once in a long while someone we least expect comes along to teach us how by their example. Watch this ...

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    June 11, 2014

  • The GOOGLE ALERT: Surprise in the Middle of the Night

    Max Dunn posted a blog post

    The GOOGLE ALERT: Surprise in the Middle of the Night

    I shamelessly admit that my first Google Alert was set up when Adam Lambert was competing on American Idol. There was something addictive about secretly being in the know about his wild and crazy rise to fame and it was so uncharacteristic of me, Debbe Kennedy, author and entrepreneur with no tim...

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    June 11, 2014

  • GOING from THING to THING to THING: There may be a reason :-)

    Max Dunn posted a blog post

    GOING from THING to THING to THING: There may be a reason :-)

    I hate the feeling of being listless. My life seems to operate best with ongoing list. I write them and somehow I get a strange sense of satisfaction in crossing things off them. Amazingly, things do get done this way! However, as the demands increase, lists can get overwhelming. As I talk wit...

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    June 11, 2014

  • OPTIMISM: Why and How of STAYING POSITIVE

    Max Dunn posted a blog post

    OPTIMISM: Why and How of STAYING POSITIVE

    Optimism is a wonderful quality to have during hard times.It helps you transcend whatever happens. It ignites HOPE inside. It helps you create and hold a new VISION. I must credit my mother for teaching me and my brothers about being POSITIVE. She seemed to demand it and always helped us see the...

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    June 11, 2014

  • ALWAYS ON THE AIR: What and How We Say It MATTERS | How do you stack up?

    Max Dunn posted a blog post

    ALWAYS ON THE AIR: What and How We Say It MATTERS | How do you stack up?

    How and when and where leaders communicate continues to be in the midst of transformation. It seems we're always on the air in some way. Have you noticed? It continues to evolve as the whole landscape for leadership changes ---involving all of us; stretching across cultures and many dimensions ...

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    June 11, 2014

  • VIDEO: Tactics of Innovation: How to Get Buy-In for NEW IDEAS | SEPT 16 2010 with BK author Debbe Kennedy and Joel Barker, futurist and filmmaker

    Max Dunn posted a blog post

    VIDEO: Tactics of Innovation: How to Get Buy-In for NEW IDEAS | SEPT 16 2010 with BK author Debbe Kennedy and Joel Barker, futurist and filmmaker

    Are you working to INTRODUCE a NEW IDEA, product, service, policy, or perhaps a NEW YOU? Join us SEPT 16 for our next session of Tactics of Innovation: HOW TO GET BUY-IN for NEW IDEAS, an ONLINE professional development webinar to help you learn to more effectively introduce your innovations...

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    June 11, 2014

  • REPLAY | Resources: LEADERSHIP by Example: A Conversation with Frances Hesselbein

    Max Dunn posted a blog post

    REPLAY | Resources: LEADERSHIP by Example: A Conversation with Frances Hesselbein

    I'm still coming down from the experience of a very special online event I was deeply honored to host. It attracted over 750 participants, representing 36 countries, and over 400 companies and organizations around the world. It was live, highly interactive...remarkable in its wisdom shared. We ...

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    June 11, 2014

  • Max Dunn

    Max Dunn is now a member of Berrett-Koehler Community

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