BK Blog Post
OK GO's Latest Breaks Records
Posted by
Jeevan Sivasubramaniam,
Managing Director, Editorial,
Berrett-Koehler Publishers Inc.
You don't even have to like OK GO's music to like their videos.
You don't even have to like OK GO's music to like their videos. The band has a reputation for incredibly detailed and timed videos that demand countless takes to get just perfect. Why the painstaking detail? Because all their videos are filmed in one continuous single shot -- with no breaks or editing. Word has gotten around the web, and now every time a new OK GO video is released, people flock to YouTube and elsewhere to see it. This latest video for their song "White Knuckles" racked up over 2 million views within just 24 hours after initial release. You can't even buy that kind of exposure.
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