Why People Don’t Believe You… (Audio) 1st Edition

Building Credibility from the Inside Out

Brian Tracy (Foreword by)

Publication date: 10/02/2018

Why People Don’t Believe You… (Audio)
For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they'll never learn – until now. Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all; to be believed. He leverages his over 30 years of experience equip readers with empowering and practical tools for achieving business and social success.

Jolles argues that credibility is as much about attitude as it is about aptitude. So-called “soft skills” like pitch, pace, and tone of voice, are actually some of the most crucial factors in determining how people perceive us. As he puts it, “it's not the words, it's the tune” that really makes us memorable and credible.

This book is about finding the necessary magic to help others believe you. It requires an unshakable belief in yourself, so Jolles starts there. With that as a solid foundation, you can move on to the specific tactics and practices that will make you credible and convincing. But these can be tough to practice in the face of the inevitable setbacks we all face, so he also offers advice on maintaining courage and confidence when doubt naturally creeps in. And he concludes with a discussion of sustaining your newfound credibility for the long haul.

There isn't a soul on earth who hasn't questioned themselves at some point. And most of us are just one or two brutal rejections away from questioning all that we are. Why People Don't Believe You helps readers cultivate a robust mental framework and a set of what Jolles calls “performance skills” to tackle these doubts. You are good enough –and after reading this stirring book, you'll be ready to make the world believe that as well.

Read more and meet author below



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9781523095933

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Overview

For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they'll never learn – until now. Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all; to be believed. He leverages his over 30 years of experience equip readers with empowering and practical tools for achieving business and social success.

Jolles argues that credibility is as much about attitude as it is about aptitude. So-called “soft skills” like pitch, pace, and tone of voice, are actually some of the most crucial factors in determining how people perceive us. As he puts it, “it's not the words, it's the tune” that really makes us memorable and credible.

This book is about finding the necessary magic to help others believe you. It requires an unshakable belief in yourself, so Jolles starts there. With that as a solid foundation, you can move on to the specific tactics and practices that will make you credible and convincing. But these can be tough to practice in the face of the inevitable setbacks we all face, so he also offers advice on maintaining courage and confidence when doubt naturally creeps in. And he concludes with a discussion of sustaining your newfound credibility for the long haul.

There isn't a soul on earth who hasn't questioned themselves at some point. And most of us are just one or two brutal rejections away from questioning all that we are. Why People Don't Believe You helps readers cultivate a robust mental framework and a set of what Jolles calls “performance skills” to tackle these doubts. You are good enough –and after reading this stirring book, you'll be ready to make the world believe that as well.

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Meet the Editor


Foreword by Brian Tracy



Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. A dynamic and inspiring speaker, he addresses thousands of people each year on the subjects of personal and professional development, including the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and The Million Dollar Round Table. Prior to founding his own firm, Brian Tracy International, he had successful careers in sales and marketing, investments, real estate development, distribution, and management consulting. Tracy is the author of thirteen previous books including the bestselling book Maximum Achievement. He is also the author/narrator of numerous bestselling audiocassette programs, including The Psychology of Achievement and How to Start and Succeed in Your Own Business. For more information about Brian Tracy, please visit www.briantracy.com.

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Endorsements

“Rob has once again unlocked the critical steps to mastering that often elusive key to achieving success—believing in oneself.  A simple yet powerful approach for us all!”
—Fran Cashman, Global Head of Marketing and Communication, Legg Mason Global Asset Management

“Far too often in the world of sales, consultants have all the right words but the wrong delivery. Rob uniquely turns that around to focus on the natural connection of building a relationship of trust based on not just the words but also the tune—starting with trusting in yourself!”
—Mike Wells, Group Vice President, Toyota Financial Services, Americas Region

“Think of the least believable person you know—a colleague, a client, or a friend. Why don't we believe these people? It's not what they say; it's how they say it. Rob Jolles teaches us how to avoid being these people. Get two copies—keep one for yourself and leave the other one on your neighbor's front porch.”
—Martin Lanik, bestselling author of The Leader Habit

“I have read many books on the topic of selling skills. Many are an entertaining way to spend an afternoon. Rob Jolles never fails to make you better! You will see results! You can't afford
not to read this.”
—Ron Pratt, Head of North American Field Sales, Janus Henderson Investors

"We seem to obsess on trying to find the right words to use.  It's time to obsess on finding the right tune behind these words, and that's just what Rob Jolles has done.  Bravo!"
—Kathy Richman Wallace,VP Director of Sales Development, Ivy Distributors, Inc.

In a world awash in "fake news" and “alternative facts,” presenting yourself as a trustworthy source has never been more important, no matter what field you may be in.  And the surprise in Rob's book is that 
it's an inside job.  This is a must-read for anyone in a position of leadership.  
—Orvel Ray Wilson, CSP, CEC, co-author of the legendary Guerrilla Marketing series

“What always shines through is Rob's genuine passion for helping people succeed—whether they're sales professionals or the long-term unemployed. Now Rob has brought his wisdom and ideas together into an easy-to-read, immediately actionable book,
Why People Don't Believe You.... From learning how to believe in yourself to adopting the right tone and demeanor to back up your words, Rob has developed a playbook for sustainable, long-term success.”
—John Golden, Chief Strategy and Marketing Officer, Pipelinersales Inc.

“Credibility is an elusive trait so many of us strive for, yet we find others may not see it in us. I've known and worked with Rob for over twenty-five years. No one understands the elements of credibility better than Rob Jolles. His perspectives on how we can improve the way we're perceived and our credibility are peerless.”
Dana Klein, Vice President, Sales Strategy and Planning, American Beacon Advisors

“Selling is both art and science, and successful professional selling is knowing how to blend just the right portions of both to create a customized story for each prospect. Rob Jolles has been teaching people how to do this for years, and now he's put this wisdom in a new book,
Why People Don't Believe You....” Unless you have more business than you can handle, get your hands on Rob's new book. You'll thank me later.”
—Jim Blasingame, award-winning author of The 3rd Ingredient and The Age of the Customer

“Part Zig Ziglar, part Dr. Phil, and part Jerry Lewis, Rob has impacted the ‘tune' of those in career transition from unemployed to confidently employed! His practical yet powerful advice is easy to digest and can be implemented by anyone looking to develop more impactful relationships.”
—Bob Korzeniewski, Executive Director, Career Network Ministry, McLean Bible Church

“Rob can take an everyday situation from his past and turn it into an extraordinary and valuable lesson in sales
and life. His newest effort is the key to unlock a belief in your inner self to achieve unbounded success.”
—Douglas Heikkinen, Publisher, IRIS.xyz

“I've watched Rob work his magic time and time again with folks who have taken the worst kind of blow to their confidence—the loss of their job. The tune they sing beyond his process is one we can all learn to carry in any role or situation. It's the undeniable tune of confidence.”

—JV Venable, speaker, author, leadership coach, and Principal, Drafting, LLC

“Why read this book? Read it because every interaction you have with others matters, and Rob's thoughts will give you the understanding of what it takes to ensure you make and leave your mark with believability.”
—Brian Walsh, Senior Director, Force Management

“Rob Jolles once again knocks it out of the park with this book.
Why People Don't Believe You... takes a much closer look at the how-tos of communicating and really has opened my mind and my heart to improving this skill set. Read this book, apply the strategies, and enjoy the results—period!”
—Doug Sandler, bestselling author of Nice Guys Finish First

“Sight and sound function differently in the mind. Win the ears of the people, and their eyes will follow. Rob Jolles uses the energy of words and the sounds of words to show us the steps to being both believable and memorable.”
—Robert E. Silvani, Executive Director, Mercury Capital Advisors

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