Benjamin Von Seeger, an author and telecommunications industry veteran, defies the conventional logic of global business how-to guides with this fresh, enlightening, and provocative perspective on today's global business landscape.

He delivers hard-hitting and penetrating insights gleaned from a lifetime of overcoming obstacles to earn entrepreneurial success-beating and wooing corporate giants along the way.

Von Seeger draws on his personal experiences educating business veterans, entrepreneurs and students alike as he delves down deep into the essential elements of global business success so that you, too, can apply proven principles to your professional life.

You'll learn how to develop and leverage innate global business qualities and tactics that could mean the difference between commercial success and failure, including emotional and relational intelligence, relationship building, brand development, business strategy, and more. Whether you're launching a business or seeking to breathe new life into an existing venture, you'll get all the bricks you need to lay a solid foundation for success with the business strategies in The Rival.