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This enhanced edition features six unique videos created by Seth Adam Smith, in settings ranging from nineteenth century England to medieval Russia, the Arizona desert, the mountains of Alaska, and more.  Seth draws on literature, history, and his personal experiences with extraordinary "ordinary" people to tell stories that vividly illustrate the joys and rewards of a life lived for others. He also explains what it's like to live with a giant head and mean brothers and sisters.

This book expands on the philosophy behind his extraordinarily popular blog post “Marriage Isn't for You”—which received over 30 million hits and has been translated into over twenty languages—and shares how living for others can enrich every aspect of your life, just as it has his. With a mix of humor, candor, and compassion, Seth Adam Smith reveals how, years before his marriage, his self-obsession led to a downward spiral of addiction and depression, culminating in a suicide attempt at the age of twenty. Reflecting on the love and support he experienced in the aftermath, as well as on the lessons he learned from a difficult missionary stint in Russia, his time as a youth leader in the Arizona desert, his marriage, and even a story his father read to him as a child, he shares his deep conviction that the only way you can find your life is to give it away to others.

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Personal productivity books are great—until you try to implement the advice inside. Taking the two-dimensional advice from a page and turning it into real life habits is the biggest challenge for many self-help devotees. This card deck tackles that very stumbling block, offering interactive daily exercises, motivational self-rewards, and a plethora of ugly frogs to help readers take decisive action to take control of their time and Eat That Frog!

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The workbook version of this international bestseller guides you through getting more of the important things done. You'll stop procrastinating and start eating those frogs in no time!

There's an old saying that if the first thing you do each morning is eat a live frog, you'll have the satisfaction of knowing you're done with the worst thing you'll have to do all day. For Brian Tracy, eating a frog is a metaphor for tackling your most challenging task—but also the one that can have the greatest positive impact on your life.

Eat That Frog! shows you how to organize each day so you can zero in on these critical tasks and accomplish them efficiently and effectively. The core of what is vital to effective time management is: decision, discipline, and determination. This workbook puts the ideas of the original book into action. By following the same twenty-one-chapter format as the book, each chapter includes exercises for you to reflect on your own habits. You'll also learn through the experience of a narrative character who is struggling with procrastination in her work and home life and uses Eat That Frog! to improve her time management performance.

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Over the next decade, today's connected world will be explosively more connected. Anything that can be distributed will be distributed: workforces, organizations, supply webs, and more. The tired practices of centralized organizations will become brittle in a future where authority is radically decentralized. Rigid hierarchies will give way to liquid structures. Most leaders—and most organizations—aren't ready for this future. Are you?

It's too late to catch up, but it's a great time to leapfrog. Noted futurist Bob Johansen goes beyond skills and competencies to propose five new leadership literacies—combinations of disciplines, practices, and worldviews—that will be needed to thrive in a VUCA world of increasing volatility, uncertainty, complexity, and ambiguity. This book shows how to (1) forecast likely futures so you can “look back” and make sure you're prepared now for the changes to come, (2) use low-risk gaming spaces to work through your concerns about the future and hone your leadership skills, (3) lead shape-shifting organizations where you can't just tell people what to do, (4) be a dynamic presence even when you're not there in person, and (5) keep your personal energy high and transmit that energy throughout your organization.

This visionary book provides a vivid description of the ideal talent profile for future leaders. It is written for current, rising star, and aspiring leaders; talent scouts searching for leaders; and executive coaches seeking a fresh view of how leaders will need to prepare. To get ready for this future, we will all need new leadership literacies.

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Self-assessment companion product to The Transformational Consumer

PRODUCT INFORMATION:

Format: Online Subscription

Price: $9.95 for one-year subscription, or five tests, whichever comes first

Description: This instrument helps business leaders sequence an intentional action plan for what to rethink first, and how to do it given specific business priorities, resources and challenges. It consists of 30 questions to help rethink 1) what you sell, 2) your customer, 3) your marketing, 4) your competition, and 5) your culture.

AUTHOR'S WELCOME:

The fact that you’re reading this tells me something about you. It tells me that you’ve made the decision to accept this call to adventure. It tells me that you have a vision for transcending the transactional, and becoming a transformational leader of a transformational business.

It also tells me that you are a conscious leader. That could mean a lot of things, but mostly means right now that you are awake. Awake and concerned enough to know that disengagement is the enemy. Awake and optimistic enough to have hope that rethinking what you sell, your customer, your marketing, your competition and your culture are the first steps on the path beyond disengagement. And awake and wise enough to know how hard change management is to pull off, and to seek out help converting what you read in The Transformational Consumer into a real plan of action.

I’m here to help. Take some time, and answer the following questions about your business, your product, your customers, your industry and your team. The process of just answering them could very well spark some thoughts, so stay open to that.

The best practice is to approach the assessment by suspending cynicism and frustration, but also with the commitment never to drink your company’s own Kool-Aid or buy your own hype. It is also helpful to have a sense for your company’s current priorities, challenges, and key performance indicators [KPIs] or other success metrics.

You can take the assessment up to 5 times. I encourage you to have leaders from other teams in your company to take it, at the same time as you, to compare results and kickstart the change management strategy from a collaborative place.

When you’re done, the tool will provide you with the insights you need to sequence an intentional action plan for what to rethink first, and how to do it given your specific business priorities, resources and challenges.

ABOUT THE BOOK:

The Transformational Consumer

They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.

They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.

Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.

Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.

The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.

When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.

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True power in this world comes from economic independence, but too many people have too much month left at the end of their money. John Hope Bryant, founder and CEO of Operation HOPE, illuminates the path toward liberation that is hiding in plain sight. His message is simple: the supermajority of people who live in poverty, whom Bryant calls the invisible class, as well as millions in the struggling middle class, haven't gotten “the memo”—until now.

Building on his personal experience of rising up from economically disadvantaged circumstances and his work with Operation HOPE, Bryant teaches readers five rules that lay the foundation for achieving financial freedom. He emphasizes the inseparable connection between “inner capital” (mindset, relationships, knowledge, and spirit) and “outer capital” (financial wealth and property). “If you have inner capital,” Bryant writes, “you can never be truly poor. If you lack inner capital, all the money in the world cannot set you free.”

Bryant gives readers tools for empowerment by covering everything from achieving basic financial literacy to investing in positive relationships and approaching wealth with a completely new attitude. He makes this bold and controversial claim: “Once you have satisfied your basic sustenance needs—food, water, health, and a roof over your head—poverty has more to do with your head than your wallet.”

Bryant wants to restore readers' “silver rights,” giving them the ability to succeed and prosper no matter what very real roadblocks society puts in their way. We have more power than we realize, if only we can recognize and claim it. “We are our first capital,” Bryant writes. “We are the CEOs of our own lives.”

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