Search Results: "Social Venture Networks/books/marketing-that-matters.htm" Results 91-96 of 345
What are you going to do with your lucky lottery ticket? That’s a question every MBA faces. A lot of time and money has been invested in you, and once you graduate you’re supposed to cash that ticket in for as much money and status as you can. Your parents and peers expect it. And you may feel that there’s really no other choice. You can’t risk wasting that expensive education. It’s the safe thing to do. Isn’t it? Not necessarily. Mark Albion doesn’t pretend to have all the answers, but his unique perspective can help you find yours. There are other ways to look at potential risks and rewards, even when you have thousands of dollars of student loans to pay back. Money is important but it’s not the key to fulfillment. The “safe” choice, the most monetarily rewarding one, can carry enormous psychological and spiritual pain. As Ralph Waldo Emerson put it, “Sometimes money costs too much.” In More Than Money, Albion redefines the typical way the risk/reward equation is written, using his own life story and those of the many entrepreneurs, executives and MBAs he’s met as both cautionary and inspirational tales. He introduces a framework of four crucial questions to consider when thinking about your career choices, as well as “lifelines," principles that can help you answer these questions and guide you to construct your personal, strategic destiny plan. A consciousness-raising book as well as a career guide, More Than Money encourages MBA students to give themselves permission to be who they really want to be and find their path of service. For, as Albion says, in the end “we won't remember you for the size of your wallet as much as the size of your heart.”




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Executives, investors, and the business press routinely chant the mantra that corporations are required to “maximize shareholder value.” In this pathbreaking book, renowned corporate expert Lynn Stout debunks the myth that corporate law mandates shareholder primacy. Stout shows how shareholder value thinking endangers not only investors but the rest of us as well, leading managers to focus myopically on short-term earnings; discouraging investment and innovation; harming employees, customers, and communities; and causing companies to indulge in reckless, sociopathic, and irresponsible behaviors. And she looks at new models of corporate purpose that better serve the needs of investors, corporations, and society.

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“This is a powerful book—tiny is mighty. Sharon Rowe's simple shift in thinking is a profound idea, precisely what we need to hear.”
—Seth Godin, author of Linchpin

Too many of us feel trapped by work that keeps us from living our purpose. We fantasize about starting our own business, yet we're warned against falling into debt, working eighty hours a week, and coping with the pressure to grow. Eco-Bags Products founder Sharon Rowe says there's another way: go tiny.

Like a tiny house, a tiny business is built on maintaining a laser focus on what is essential by living an intentional life. As an entrepreneur and mother, Rowe is most concerned with putting family first, maintaining financial security, and doing something that makes an impact in the world. Using the success story of Eco-Bags Products, Rowe distills the step-by-step process of building a profitable, right-scaled, sustainable venture that doesn't compromise your values. She shows you how to test your concept, manage your money and priorities, and more, while staying true to the "tiny" ethos.

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Is Social Security really going bust, and what does that mean to me? If I hire an immigrant, am I hurting a native-born worker? Why does the stock market go up when employment declines? Should I give that homeless guy a buck? What’s a “living wage”? How much can presidents really affect economic outcomes? What does the Federal Reserve Bank really do? And even when some pundits say the economy’s sound, why do I still feel so squeezed? If you’d like some straight answers, premier economist Jared Bernstein is here to help. In Crunch he responds to dozens of questions he has fielded from working Americans, questions that directly relate to the bottom-line, dollars-and-cents concerns of real people. Chances are if there’s a stumper you’ve always wanted to ask an economist, it’s solved in this book. Bernstein is fed up with “Darth Vaders with PhDs” who use their supposed expertise to intimidate average citizens and turn economics into a tool for the rich and powerful. In the pages of Crunch, Bernstein lays bare the dark secret of economics: it’s not an objective scientific discipline. It’s a set of decisions about the best way to organize our society to produce and distribute resources and opportunities. And we all can, and must, participate in these decisions. “America is a democracy,” he writes. “And in a democracy all of us, not just the elites and their scholarly shock troops, get to weigh in on biggies like this.” To not weigh in, Bernstein insists, is a profoundly political act, one with damaging consequences. Our economy will be only as fair as we can make it. In this lively and irreverent tour through everyday economic mysteries, Bernstein helps us decode economic “analysis,” navigate through murky ethical quandaries, and make sound economicdecisions that reflect our deepest aspirations for ourselves, our families, and our country.

Is Social Security really going bust, and what does that mean to me? If I hire an immigrant, am I hurting a native-born worker? Why does the stock market go up when employment declines? Should I give that homeless guy a buck? What’s a “living wage”? How much can presidents really affect economic outcomes? What does the Federal Reserve Bank really do? And even when some pundits say the economy’s sound, why do I still feel so squeezed?

If you’d like some straight answers, premier economist Jared Bernstein is here to help. In Crunch he responds to dozens of questions he has fielded from working Americans, questions that directly relate to the bottom-line, dollars-and-cents concerns of real people. Chances are if there’s a stumper you’ve always wanted to ask an economist, it’s solved in this book.

Bernstein is fed up with “Darth Vaders with PhDs” who use their supposed expertise to intimidate average citizens and turn economics into a tool for the rich and powerful. In the pages of Crunch, Bernstein lays bare the dark secret of economics: it’s not an objective scientific discipline. It’s a set of decisions about the best way to organize our society to produce and distribute resources and opportunities. And we all can, and must, participate in these decisions. “America is a democracy,” he writes. “And in a democracy all of us, not just the elites and their scholarly shock troops, get to weigh in on biggies like this.”

To not weigh in, Bernstein insists, is a profoundly political act, one with damaging consequences. Our economy will be only as fair as we can make it. In this lively and irreverent tour through everyday economic mysteries, Bernstein helps us decode economic “analysis,” navigate through murky ethical quandaries, and make sound economicdecisions that reflect our deepest aspirations for ourselves, our families, and our country.

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Since 1980, America has been run by a corporate regime that has co-opted both political parties and shifted sovereignty from "we the people" to trans-national corporations. The result has been job insecurity for millions of workers, debts as far as the eye can see, and a dangerous quest for global domination. Democracy itself has been undermined and the Constitution weakened. This regime must be overturned! And, as Charles Derber demonstrates in his provocative new book, it can be. After all, Derber points out, there have been other corporate regimes in American history, although this latest version is by far the most extreme. Still, the corporate regimes of the Gilded Age and Roaring Twenties were overturned. To create regime change again, it will require bold, creative strategies, uniting progressives and conservatives in a new politics, which Derber outlines in detail. Regime Change Begins at Home exposes the many lies the corporate regime has used to maintain itself throughout its history, from the Cold War to the Iraq war, with a particular emphasis on how the Bush administration has cynically sought to, as Condelezza Rice once put it, "capitalize on the opportunities" presented by 9/11. Derber reveals how the Bush administration has used the so-called "war on terror" to frighten and distract the public. But regime change is possible. In Part III, Derber lays out the vision of a new regime, describing the social movements now fighting to achieve it, and the major new political realignment-one spanning the traditional conservative-liberal divide-that can make it happen. Derber does not minimize the difficulty of the task ahead, but he offers hope and specific, sophisticated, often surprising advice for defeating the regime and returning America to its citizens.
  • By the author of the internationally acclaimed books Corporation Nation, The Wilding of America, People Before Profit, and The Pursuit of Attention
  • Shows that Americans are ruled not just by a particular administration but by a corporate regime, spanning several decades and incorporating both mainstream political parties, which puts the interests of big business ahead of those of ordinary Americans
  • Offers hope-and detailed strategies and tactics-for defeating the corporate regime and returning America to its people

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The handbook of an extraodinary project:

  • Outlines the basics of a universally acceptable agreement
  • Shows what everyone can do to make this agreement a reality
  • Creating an enforceable international guarantee of basic human rights Outlines the basics of a universally acceptable agreement Shows what everyone can do to make this agreement a reality In 1948 the United Nations General Assembly adopted the Universal Declaration of Human Rights, a deeply inspiring document that has been translated into over 300 languages and dialects. But because its provisions are not enforceable, its promise has not been fulfilled. Human rights violations continue in every corner of the globe, the cause of countless individual tragedies as well as large-scale disasters like war, poverty and environmental ruin. It’s time to take the next step. 2048 sets out a visionary, audacious, but, Kirk Boyd insists, achievable goal: drafting an enforceable international agreement that will allow the people of the world to create a social order based upon human rights and the rule of law. Boyd and the 2048 Project aim to have this agreement, the International Convention on Human Rights, in place by the 100th anniversary of the Universal Declaration. Written documents have always played a key role in advancing human rights: the Code of Hammurabi, the Magna Carta, the Declaration of Independence. The express purpose of the International Convention is to safeguard what Boyd calls the Five Freedoms, adding freedom for the environment to Franklin Roosevelt’s famous Four Freedoms: freedom of speech, freedom of religion, freedom from want, and freedom from fear. Boyd skillfully anticipates objections to the notion of a universal and enforceable written agreement—that it would be culturally insensitive, too expensive, unacceptably limit national sovereignty—and convincingly answers them. In fact some promising first steps have already been taken. He describes existing transnational agreements with effective compliance mechanisms that can serve as models. But Boyd wants to inspire more than argue. In 2048 he urges everyone to participate in the drafting of the agreement via the 2048 website and describes specific actions people can take to help make it a reality. “What you do with what you read” Boyd writes, “is as important as what this book says.” Little by little, working together creatively with the tools now available, we can take the next step forward in the evolution of human rights.

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