True To Yourself

Leading a Values-Based Business

Mark Albion (Author)

Publication date: 06/19/2006

True To Yourself
How do you build the kind of company you've always wanted to work in--one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures--meeting payroll, battling competition, keeping customers and investors happy--are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

• By the author of the New York Times bestseller Making a Life, Making a Living
• The second volume in the Social Venture Network Series for small businesses
• Draws on the author's experience and interviews with 75 innovative small business leaders to offer a practical guide to leadership practices needed to build a business that reflects your values
• Find out more

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Book Details
Overview
How do you build the kind of company you've always wanted to work in--one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures--meeting payroll, battling competition, keeping customers and investors happy--are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

• By the author of the New York Times bestseller Making a Life, Making a Living
• The second volume in the Social Venture Network Series for small businesses
• Draws on the author's experience and interviews with 75 innovative small business leaders to offer a practical guide to leadership practices needed to build a business that reflects your values
• Find out more

About the Author
Excerpt

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