Search Results: "Social Venture Networks/books/marketing-that-matters.htm" Results 271-276 of 361
An authoritative and accessible guide to this foundational form of collaborative decision-making Uses images, stories and step-by-step instructions to teach the basics of circle and explore it’s deeper meanings Written by two pioneers in reviving, standardizing and popularizing circle process More and more organizations are looking for alternatives to rigid, top-down hierarchy. Even the most old-school now realize that good ideas can come from anywhere and that fostering collaboration and group cohesion is vital to any healthy enterprise. But what approach can best create an environment that ensures clear speaking, compassionate listening, and the making of well-grounded decisions? The most ancient one: the circle. The circle was the form of original gathering that taught human beings how to create social patterns. All modern group processes open to collaboration or to flattening the hierarchy are based in some way on circle practices. Here two veteran practitioners offer a comprehensive guide to this foundational form of human interaction The Circle Way lays out the basics of circle conversation based on the original work of the coauthors, who have studied and standardized the essential elements of circle practice and have been implementing them in a variety of organizations for over fifteen years. It opens with a unique visual guide to circle and then presents both structure and story so that readers understand how these elements come into play and how they are interrelated and interactive. Baldwin and Linnea include detailed instructions and suggestions for getting started, setting goals, and solving conflicts. And they delve into the deeper aspects of circle, illuminating the profound transformation the process has on people who participate in it.

Learn more...




What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature-by emulating what it once sought to conquer-business can adapt rapidly to changing market conditions and attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them.What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature-by emulating what it once sought to conquer-business can adapt rapidly to changing market conditions and attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include: How Coca-Cola CEO Doug Daft uses diversity to drive sales How Intel founder Gordon Moore creates profit by design How Bill Coors builds businesses on the theory that "all waste is lost profit" How Shell profits as an industrial ecosystem What Weyerhaeuser and activists learned from each other How Dow earns 300% returns, and Dupont builds market share with eco-effectiveness, and more This book shows that the old model of business-the machine model that pitted business against nature-is growing obsolete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like nature, like a complex living system. By moving beyond the industrial machine model, and applying the dynamic principles of the rainforest instead, business can learn how to create more profit than ever, and to do so more sustainably. Written by two would-be "arch enemies"-a hard-nosed CEO of a major corporation and a dedicated environmentalist-this book doesn't just balance competing interests, it integrates them into a truly revolutionary new paradigm. Kiuchi and Shireman present numerous real-world examples from leading companies-business strategies and management practices that maximize business performance by all measures: economic, social, and environmental. They illustrate the powerful business model provided by nature for driving innovation, increasing profit, spurring growth, and ensuring sustainability.
  • Demonstrates that nature provides a powerful business model for driving innovation, increasing profit, spurring growth, and ensuring sustainability
  • Includes real-life examples from such leading companies as Coca-Cola, Intel, Coors, Nike, Ford, DuPont, 3M, and more
  • Written by two would-be "arch enemies": a hard-nosed CEO of a major corporation and a dedicated environmentalist
  • Doesn't just balance competing interests-it integrates them in a new paradigm

Learn more...




The first multidisciplinary book specifically on building, evaluating, and developing theories in academic fields that apply research to professional practice Offers a five-phase model that can be used to build and test a theory in any applied disciplin
  • The first multidisciplinary book specifically on building, evaluating, and developing theories in academic fields that apply research to professional practice
  • Offers a five-phase model that can be used to build and test a theory in any applied discipline
  • Written by two highly respected scholars

Theory matters in applied disciplines-fields that apply scholarly research to professional practice, such as management, social work, health care, human resource development, education, and many others. Because these disciplines deal with human beings in the real world, a flawed theory can result in actual harm to people and institutions.

When faced with a professional problem, practitioners resort to the latest fad or simply throw everything and anything at it because of the lack of sound theory. Scholars deal with problems by slicing them into small segments to study them but fail to address the practical implications. What's needed is a way to unite research and practice to create robust theory.

This is exactly what Richard Swanson and Thomas Chermack offer here: a complete, five-step method for developing sound, field-tested theory in applied disciplines. Unlike many existing methods, which cover only the initial conceptualization of a theory, the authors offer a complete approach, from conceptualizing a theory to creating relevant assessment criteria, establishing a research agenda to test the theory's validity, applying the theoretical concepts in the real world, and using that experience to further refine and improve the theory. The method is not restricted to any single discipline, nor is it beholden to any research ideology.

Swanson and Chermack provide a set of tools for each phase of the process, making this book accessible and applicable to a wide audience. And in addition to examples in each chapter, they offer two extended case examples of complete theory building. With flawed theories impeding the development of many applied disciplines, this book is desperately needed.

Learn more...




The nearly three billion people living on $2 a day are not just the world's greatest challenge-they represent an extraordinary market opportunity.

  • Shows why business is better equipped to eradicate world poverty than nonprofits or governments
  • Coauthored by businessman and inventor Paul Polak, who has helped nearly twenty million people get out of poverty, and prominent serial social entrepreneur Mal Warwick
  • Details how to design and market products that transform the lives of the world's poor-and make a nice profit

The nearly three billion people living on $2 a day are not just the world's greatest challenge-they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what Polak and Warwick call "the ruthless pursuit of affordability."

Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins comparable to those of businesses in the developed world.

Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.

Learn more...




Smart machines are replacing more and more jobs. Edward Hess and Katherine Ludwig show how to develop abilities that machines don't have so we can thrive in this Smart Machine Age. Underlying them all is a sense of personal humility: honestly recognizing our limitations and working to mitigate them.
Smart machines are replacing more and more jobs. Edward Hess and Katherine Ludwig show how to develop abilities that machines don't have so we can thrive in this Smart Machine Age. Underlying them all is a sense of personal humility: honestly recognizing our limitations and working to mitigate them.


In nearly every industry, smart machines are replacing human labor. It's not just factory jobs-automated technologies are handling people's investments, diagnosing illnesses, and analyzing written documents. If we humans are going to endure, Edward Hess and Katherine Ludwig say we're going to need a dose of humility.

We need to be humble enough to let go of the idea that smart means knowing the most, using that information quickest, and making the fewest mistakes. Smart machines will always be better than we are at those things. Instead, we need to cultivate important abilities that smart machines don't have (yet): thinking critically, creatively, and innovatively and building close relationships with others so we can collaborate effectively. Hess and Ludwig call this being NewSmart.

To develop these abilities, we need to practice four specific behaviors: keeping our egos out of our way, managing our thoughts and emotions to curb any biases or defensiveness, listening to others with an open mind, and connecting with others socially and emotionally. What all these behaviors have in common is, again, humility-avoiding self-centeredness so we can learn from and work with other humans. Hess and Ludwig offer a guide to developing these NewSmart abilities and to creating organizations where these qualities are encouraged and rewarded.

Learn more...




The Transformational Consumer

They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.

They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.

Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.

Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.

The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.

When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.

Learn more...