Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this "in-the-trenches" guide provides action steps for creating marketing programs that benefit your company and the world.
Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.

• A step-by-step guide any organization can use to build an effective, ethical marketing strategy
• Features examples from such companies as Patagonia, General Mills, Clif Bar, and many others
• Written by two award-winning entrepreneurs known for their inventive marketing approaches

EMPLOYEES TODAY are actively searching for more meaning in the workplace, for work that resonates with their being. How does one dare yearn for something more, when so many workplaces seem aligned solely with financial survival and profit making? How do we get work done amidst the demands and tugs on our soul? Bringing Your Soul to Work addresses these troubling questions in a way that provides a pathway for readers who want to bridge the gap between their spiritual and work lives. It honors readers' unique experiences and challenges them to think differently, aligning their actions with their hearts. Engaging, inspiring, and poetic, yet grounded in real life, this book is written by consultants who see the contradictions of the workplace firsthand. Using case examples, personal stories, inspirational quotes, visual images, reflective questions, and specific applications, it shows readers how to use their own experience to grapple with the gritty realities of the workplace. Throughout the book, readers are invited to consider the book's concepts in relation to their own unique situations and, in the case of the applications, to record their responses in writing. They then learn to construct meaning from their own experience, drawing on imagination and practice, as well as the specific circumstances of their work lives. Addressing what many feel but cannot say out loud, Bringing Your Soul to Work links ideas about soul to the realities of work in a unique way. For all those looking to increase their effectiveness at work and bring more feeling, imagination, and heart into their efforts with others, it will serve as a guide for creating something new and lasting.

• From the author of The Stirring of Soul in the Workplace, winner of the Body Mind Spirit Award of Excellence
• Engages the creative side of readers through stories, images, reflections, and imagination
• Combines vivid portraits of work life with solid principles of psychological and organizational theory
• Helps readers work through their own questions and dilemmas as they confront the challenges of today's workplace

How to Succeed in Your First Job Part One of a three-part series of a series of practical guidebooks on work transitions. These new books guide new hires-and their managers-step by step through the "breaking-in" process that is absolutely essential for helping new employees thrive. It is relatively easy to get new hires to be competent to perform the basic tasks they were hired to do. But success on the job is due to much more than that. It comes from understanding how the organization really works-the unique aspects of how things get done in that particular organization. And it comes from learning how to "fit in"-knowing how to get accepted, get respected, and earn credibility.

The three books in the series are:
How to Succeed in Your First Job: Tips for New College Graduates
Helping Your New Employee Succeed: Tips for Managers of New College Graduates
So, You're New Again: How to Succeed When You Change Jobs

Built around author Ed Holton's dynamic 12-step process-extensively field-tested and firmly grounded in research-these three volumes give new college graduates and their supervisors, as well as seasoned professionals who've changed jobs, essential insights and tools for mastering a variety of transition challenges.

Given the high costs associated with new employee turnover, no organization can afford to leave the new employee assimilation process to chance. Corporate human resources directors, managers of new employees, individual employees making job transitions, and career counselors alike will find powerful and practical new ideas and tools in these essential handbooks.

• Helps new college graduates understand and adapt to the culture of an organization-the real key to long-term success
• Uses a dynamic, field-tested, easy-to-follow 12-step process

Hire and Keep the Best People is filled with proven, practical knowledge and offers effective steps you can take today to find, select, hire, orient, train, and retain the best people for your business.

From corner cubicle to corporate suite, managers today say their biggest concern is the competition for talent. The critical constraint on the growth and success of any business is the ability to attract and keep excellent people. Unfortunately, very few managers have been thoroughly trained in the process of personnel selection.

In this book, Brian Tracy draws on over 20 years of training managers in the art of employee selection to pinpoint the 21 most important, proven principles of employee recruitment and retention. In a single, brief, easy-to-read volume, Tracy summarizes the essential information every manager must know to attract the most capable, committed employees and to make sure they continue to be active contributors to the company for years to come.

For each of these 21 techniques, Tracy explains the underlying principle and offers an Action Exercise that enables readers to apply the technique immediately and see the results for themselves. Filled with proven, practical knowledge, Hire and Keep the Best People distills years of hard-won wisdom into a quick and easy set of techniques, offering managers effective steps they can take today to find, select, hire, orient, train, and retain the best people for their business.

• By one of the world's most widely known business speakers and author of the bestselling books Maximum Achievement and The 100 Absolutely Unbreakable Laws of Business Success
• Offers 21 proven strategies that will give you a competitive edge in selecting and keeping excellent people
• Concise, handy, quick to read and easy to apply

This is the first book focused on how to do and use scenario planning – which is one of the most widely used tools in the world for strategic planning, change management, innovation, problem solving, and similar purposes – for social change at the community, national, and global levels. Adam Kahane is one of the world's pioneers and leaders on this topic and he is the author of two bestselling books.People who are trying to solve tough economic, social, and environmental problems often find themselves frustratingly stuck. They can't solve their problems in their current context, which is too unstable or unfair or unsustainable. They can't transform this context on their own-it's too complex to be grasped or shifted by any one person or organization or sector. And the people whose cooperation they need don't understand or agree with or trust them or each other.

Transformative scenario planning is a powerful new methodology for dealing with these challenges. It enables us to transform ourselves and our relationships and thereby the systems of which we are a part. At a time when divisions within and among societies are producing so many people to get stuck and to suffer, it offers hope-and a proven approach-for moving forward together.

They Just Don't Get It! explores an all-too-common dilemma: when people around us just don't "get" our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard-charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it-not the client, not her boss, and not her coworkers. And Julie can't understand why. We have all found ourselves in this situation at one time or another, and we typically see this problem as a failing on the part of the other party. They Just Don't Get It! shows that when they don't get it, the problem is really with ourselves. And it shows how we can finally really get it. If you've ever wondered why your ideas haven't been received or acted on in the way you expected, this book will reveal your own personal responsibility in helping others understand your intentions. Examining the root source of the problem, it details five keys to "getting it"-Take Responsibility; Practice Humility; Begin with Questions; Remain Open; and Believe They Can. These five simple steps will enable you to overcome the problem, and prevent it from happening in the future. They Just Don't Get It! will teach you how to communicate your ideas better, and how to motivate others to pull together and achieve your highest goals in any situation.They Just Don't Get It! explores an all-too-common dilemma: when people around us just don't "get" our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard-charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it-not the client, not her boss, and not her coworkers. And Julie can't understand why. We have all found ourselves in this situation at one time or another, and we typically see this problem as a failing on the part of the other party. They Just Don't Get It! shows that when they don't get it, the problem is really with ourselves. And it shows how we can finally really get it. If you've ever wondered why your ideas haven't been received or acted on in the way you expected, this book will reveal your own personal responsibility in helping others understand your intentions. Examining the root source of the problem, it details five keys to "getting it"-Take Responsibility; Practice Humility; Begin with Questions; Remain Open; and Believe They Can. These five simple steps will enable you to overcome the problem, and prevent it from happening in the future. They Just Don't Get It! will teach you how to communicate your ideas better, and how to motivate others to pull together and achieve your highest goals in any situation.

• Addresses a universal experience and offers a positive solution in an easy-to-read illustrated fable format
• Details five keys for ensuring that everyone "gets it"
• By the coauthor of the bestselling Beans! and 301 Ways to Have Fun at Work (more than 75,000 copies sold)
• Find out more at www.ChangeIsFun.com