2012
2010
New edition of the book that introduced the concept of personal brand as a powerful personal and professional development tool
Thoroughly revised and updated, with a new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world
Filled with unique and tested tools and exercises to help you develop a distinctive personal brand
You may not know it, but you have a brand. Over time, the people who interact with you -- colleagues, acquaintance, family and friends -- develop a set of perceptions of who you are what you stand for. But does your current personal brand truly reflect who you are and the difference you make? You're probably not even aware of what your brand is now, but you can consciously create one that accurately reflects your truest personal values.
Developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be, and learning how to leave the impressions that reflect your true brand. The hallmark insight of the new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others. "When you make a discernable difference in the life of another," they write, "you make a lasting impression and your brand receives credit."
Be Your Own Brand shows how to create a personal brand that is distinctive, relevant to others and consistent in the way it is perceived and presented. McNally and Speak take you through the process of identifying the components of your brand, conveying that brand to the world, checking how closely your brand aligns with those of significant others -- particularly your employer -- and assessing your progress along the way. The plethora of tested tools and exercises they provide make the experience easy, enlightening, and enjoyable.
New edition offers profound lessons in leadership for readers of any religious background
NEW EDITION, REVISED AND UPDATED In this new edition of the bestselling classic, Charles Manz doesn’t look to Jesus’s teachings to support preconceived theories of how a manager should lead but approaches the New Testament with an open mind to see what insights it reveals for today’s business world. What he finds are powerful lessons that will inspire you—no matter what your religious background—to maintain integrity, live on a higher plane, and ultimately achieve your personal and professional goals. The third edition is updated throughout and includes several new examples and a self-assessment chapter designed to encourage self-examination and personal reflection. Remarkably contemporary and welcoming to all readers, this book will challenge you to evaluate your own leadership style and to consider time-tested spiritual wisdom that can make you more enlightened and more effective.
The name Jesus conjures up all kinds of powerful images and emotions. But regardless of religious belief, most people would agree that Jesus was a powerful ethical and spiritual figure and one of the most influential and inspiring people who ever lived. It is in this spirit that Charles Manznot a theologian but rather a highly regarded leadership professor and consultantapproaches the teachings of Jesus.
The Leadership Wisdom of Jesus is for anyone who wants to become a wise and highly effective leader. It outlines a uniquely constructive and compassionate approach to leadership based on positive spiritual principles contained in the teachings of Jesus. Manz doesnt look to these teachings to support preconceived theories of how to lead but explores the New Testament with an open mind to see what insights it reveals for todays work world. What he finds are powerful lessons that will inspire you to maintain integrity, live on a higher plane, and ultimately achieve your per- sonal and professional goals, no matter what your religious background.
This new edition is updated throughout and includes several new examples and a self- assessment chapter designed to encourage self-examination and personal reflection. Remarkably contemporary and welcoming to all readers, this book will challenge you to evaluate your own leadership style and to consider time-tested spiritual wisdom that can make you more enlightened and more effective.
2009
Manager: "We have a problem here."
Person 1: "Let's find a quick solution."
Person 2: "I know just how we can solve this problem by working together."
Person 3: "I need to think about the problem before I can offer you a solution."
Person 4: "I'm going to consider this problem from every angle."
Asked to solve the same problem, four people responded four different ways. If you were their manager, your challenge would be to help each individual find an effective, timely solution to the problem. Most managers would do what comes naturally and use the managerial style that is their "first dimension." This will work some of the time - but not all the time.
One managerial style can't help people with four different working styles make the most of their different strengths and overcome their different limitations and roadblocks. In managing others, one style does not fit all. The 4-Dimensional Manager will help you learn to manage different people in the best ways. Through a simple yet powerful self-discovery tool called DiSC, you can become a 4-dimensional manager, able to manage anyone, anywhere, anytime.
Whether or not you have the formal title of manager, if you provide work direction to others, this book will answer pressing questions you have every day, such as: