Search Results: "crowdfunder's strategy guide" Results 43-48 of 668
Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.

Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.

Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.
  • The first book to help organizations understand and harness the extraordinary workplace learning potential of social media

  • Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology

  • Features case studies showing how organizations around the world have transformed their businesses through social media

Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.

Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.

Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.

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Bringing out the best in others is good business. When we bring both respect and interpersonal savvy to our work relationships, we do more than make people feel good. We enhance personal and organizational performance. And as the workplace grows more complex and competitive, managing our work relationships becomes even more essential and difficult. Now more than ever we need to work people smart. Working PeopleSmart describes the six core strategies used by people-smart individuals and shows how to apply them in the toughest workplace situations. Individuals who are people smart know how to open others up rather than make them defensive or resistant. They have a knack for diffusing tension rather than creating it. They set a good example through their own behavior on the job and can inspire and influence others with less developed skills. Working PeopleSmart can serve as your virtual coach to guide you through difficult work relationships skillfully. How do you deal with a critical colleague? Make your boss listen to you? React to an offensive joke? Get the resources you need? The authors look at over 50 real-life situations and offer people-smart prescriptions for handling them effectively. They provide coaching tips for each scenario and describe exactly what a people-smart response sounds like. As two psychologists with both organizational and clinical expertise, coauthors Mel Silberman and Freda Hansburg are highly qualified to deliver the message that we can emerge from even the toughest interpersonal moments on the job with dignity and grace. Where other books rely on typologies that categorize people according to their interpersonal styles and then offer advice on how to deal with each type, the strategies described in Working PeopleSmart are straightforward and universal. They can be used immediately to deal with any type of person or any situation, no matter how difficult or sensitive.
  • Offers six easy-to-apply strategies for becoming people-savvy at work, with over 50 examples of the strategies in action
  • No complex personality typologies or classification systems to learn-these are universal techniques that work on everyone, and in any situation
  • From the authors of PeopleSmart: Developing Your Interpersonal Intelligence

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You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization's very DNA.

Through illustrative examples from a wide variety of industries, this book shows how to
• Design sustainable products • Green your facilities • Find green vendors • Use renewable energy • Reduce harmful emissions • Recycle waste products, and more

The emphasis is on practicality—stand-alone chapters you can read when you need them and tools you can use to implement change in any area of your organization.
  • The first book to show small and medium-sized companies how to go green not just cost effectively, but profitably.

  • Offers detailed, specific advice and tools for greening every area of an organization

  • Copublished with Social Venture Network, one of the nations leading socially responsible business organizations

If you run a small to medium-sized business and youre wondering whether or not to go green, this book probably isnt for you. Although David Mager and Joe Sibilia do include ten reasons that sustainability makes economic and ecological sense, theyre not here to convince you why. Street Smart Sustainability is about howdetailed, nuts-and-bolts, step by step advice on how to green business green profitably.

Read cover to cover this is a comprehensive A to Z handbook, but each chapter also works as a self-contained stand-alone guide to a specific business function.  So if you need to you can go right to whichever chapter speaks to your needs at the moment. 

Mager and Sibilia begin by discussing how to get employee buy-in to and motivate your company into becoming sustainable. Then they cover how to get startedauditing your current sustainability position, developing a plan to move forward, and quantitatively measuring your progress.

With a plan and metrics in place, Mager and Sibilia move on to the particulars.  They detail how to design products to be sustainable from the get-to, green your facilities, use renewable energy, minimize your carbon footprint, find green vendors to work with, reduce harmful emissions, and recycle waste products. The book is filled with real-world examples from a variety of businesses and industries. The emphasis is always on practicalitybesides seasoned advice Mager and Sibilia provide a wide range of tools you can use immediately to implement their suggestions

Street Smart Sustainability is a road map to the sustainable low-hanging fruit at a time when the public is hungry for businesses that demonstrate genuine respect for the environment. It provides simple tools so you can make continuous, cost-effective improvements in your sustainability practicespractices that diffuse into the organizational DNA and become fixtures, shifting the prevailing corporate culture.

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Use past performance to win contracts and deliver results at the lowest risk and cost! The federal government has focused on past performance to rank bidders for almost two decades, yet both the collection and use of past performance information remain disjointed, siloed, and not fully understood in government or industry. Nonetheless, contractors' livelihoods depend on how the government collects and uses their past performance information. Winning with Past Performance: Strategies for Industry and Government aims to enhance awareness and understanding of past performance processes as well as to promote smart business practices on both the buyer and seller sides of the equation. The authors examine all aspects of past performance, including using feedback to improve performance, the government's evolving use of past performance, and the future of past performance as an evaluation tool. Winning with Past Performance brings it all together on the subject of past performance and is a ready reference for buyers, sellers, policymakers, contracting professionals, and service providers.

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How can people best develop their leadership skills to match their personality, to amplify their strengths, and to compensate for their weaknesses? This is the first book to answer this question with the latest version of the DiSC model of human behavior, which is one of the most widely used, most scientifically based, and most effective approaches to assessing and improving leadership styles and skills. How can people best develop their leadership skills to match their personality, to amplify their strengths, and to compensate for their weaknesses? This is the first book to answer this question with the latest version of the DiSC model of human behavior, which is one of the most widely used, most scientifically based, and most effective approaches to assessing and improving leadership styles and skills.

  • Employs the latest version of the DiSC system--one of the most widely trusted personality assessments used in business today

  • Stengthens your leadership by both helping you understand your own style and showing what you can learn from other styles

  • Includes leadership assessments you can take online

  • Click here for Press Release

 

Nobody is really prepared to be a leader, In fact, many leaders never even planned on becoming one--it was just the next logical step in their careers. That's why there are so many books on leadership. So why one more? Because too many books take too narrow a view. They tell you to focus on your particular strength, which is only a part of the story. What you really need is a broad perspective on all behaviors needed to be an effective leader.

The 8 Dimensions of Leadership offers both. Based on the recently developed third generation of the DiSC personality assessment--one of the oldest, most widely used, and most scientifically validated tools available--it identifies eight individual leadership styles. By taking a basic version of this assessment online, you can find out if you are a Pioneering, Energizing, Affirming, Inclusive, Humble, Deliberate, Resolute, or Commanding leader. The authors help you understand the psychological drivers, motivations, and "blind spot" characteristic of each style.

But no one style will take youy all the way. A Humble leader may have a hard time making tough decisions. A Commanding leader may run roughshod over people who could be allies. After another assessment to point out the specific areas you need to work on, the authors detail the lessons all leaders can learn from each style. You may always be essentially a Deliberate leader, but to succeed you need to know when you should be a little more Pioneering. This book shows you how to develop a truly multidimensional leadership approach.

After reading The 8 Dimensions of Leadership, you will be able to craft your own approach to leadership--exploring the strengths and challenges of all eight leadership styles--to become the leader you aspire to be.

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Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going “beyond green”--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer.

Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more.

The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.
  • By a trailblazing expert in green marketing

  • Demonstrates how to effectively market green to mainstream consumers

  • Filled with success stories from sustainability leader including Ottman's Fortune 500 and entrepreneurial clients

  • Click Here for Press Release

 

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer.

Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more.

The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

Learn more...