The first book to help organizations understand and harness the extraordinary workplace learning potential of social media
Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology
Features case studies showing how organizations around the world have transformed their businesses through social media
Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.
Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.
Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.
2004
The first book to show small and medium-sized companies how to go green not just cost effectively, but profitably.
Offers detailed, specific advice and tools for greening every area of an organization
Copublished with Social Venture Network, one of the nations leading socially responsible business organizations
If you run a small to medium-sized business and youre wondering whether or not to go green, this book probably isnt for you. Although David Mager and Joe Sibilia do include ten reasons that sustainability makes economic and ecological sense, theyre not here to convince you why. Street Smart Sustainability is about howdetailed, nuts-and-bolts, step by step advice on how to green business green profitably.
Read cover to cover this is a comprehensive A to Z handbook, but each chapter also works as a self-contained stand-alone guide to a specific business function. So if you need to you can go right to whichever chapter speaks to your needs at the moment.
Mager and Sibilia begin by discussing how to get employee buy-in to and motivate your company into becoming sustainable. Then they cover how to get startedauditing your current sustainability position, developing a plan to move forward, and quantitatively measuring your progress.
With a plan and metrics in place, Mager and Sibilia move on to the particulars. They detail how to design products to be sustainable from the get-to, green your facilities, use renewable energy, minimize your carbon footprint, find green vendors to work with, reduce harmful emissions, and recycle waste products. The book is filled with real-world examples from a variety of businesses and industries. The emphasis is always on practicalitybesides seasoned advice Mager and Sibilia provide a wide range of tools you can use immediately to implement their suggestions
Street Smart Sustainability is a road map to the sustainable low-hanging fruit at a time when the public is hungry for businesses that demonstrate genuine respect for the environment. It provides simple tools so you can make continuous, cost-effective improvements in your sustainability practicespractices that diffuse into the organizational DNA and become fixtures, shifting the prevailing corporate culture.
Employs the latest version of the DiSC system--one of the most widely trusted personality assessments used in business today
Stengthens your leadership by both helping you understand your own style and showing what you can learn from other styles
Includes leadership assessments you can take online
Nobody is really prepared to be a leader, In fact, many leaders never even planned on becoming one--it was just the next logical step in their careers. That's why there are so many books on leadership. So why one more? Because too many books take too narrow a view. They tell you to focus on your particular strength, which is only a part of the story. What you really need is a broad perspective on all behaviors needed to be an effective leader.
The 8 Dimensions of Leadership offers both. Based on the recently developed third generation of the DiSC personality assessment--one of the oldest, most widely used, and most scientifically validated tools available--it identifies eight individual leadership styles. By taking a basic version of this assessment online, you can find out if you are a Pioneering, Energizing, Affirming, Inclusive, Humble, Deliberate, Resolute, or Commanding leader. The authors help you understand the psychological drivers, motivations, and "blind spot" characteristic of each style.
But no one style will take youy all the way. A Humble leader may have a hard time making tough decisions. A Commanding leader may run roughshod over people who could be allies. After another assessment to point out the specific areas you need to work on, the authors detail the lessons all leaders can learn from each style. You may always be essentially a Deliberate leader, but to succeed you need to know when you should be a little more Pioneering. This book shows you how to develop a truly multidimensional leadership approach.
After reading The 8 Dimensions of Leadership, you will be able to craft your own approach to leadership--exploring the strengths and challenges of all eight leadership styles--to become the leader you aspire to be.
By a trailblazing expert in green marketing
Demonstrates how to effectively market green to mainstream consumers
Filled with success stories from sustainability leader including Ottman's Fortune 500 and entrepreneurial clients
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer.
Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more.
The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.