Alexandra Watkins's Page

Alexandrawatkins

Is Your Name Awesome? 30 Important Questions To Ask

Measure it! Have you ever needed to think of a catchy name but didn't know where to start?

Hello, My Name Is Awesome

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before,...

  • Wheelhouse

    Alexandra Watkins posted a blog post

    Wheelhouse

    Company name for software that teaches enterprise software developers new programming skills. The post Wheelhouse appeared first on Eat My Words.

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    July 27, 2016

  • Parachute

    Alexandra Watkins posted a blog post

    Parachute

    Previously named Witness and forced to rename, this app live broadcasts your location, audio and video with one touch. So wherever you are, you can trust that you have a safety net, or parachute to rely on. The post Parachute appeared first on Eat My Words.

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    July 27, 2016

  • Hyphenate

    Alexandra Watkins posted a blog post

    Hyphenate

    This plug-in allows developers to add a chat feature to their existing apps. Making their current app, an app plus chat. The post Hyphenate appeared first on Eat My Words.

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    July 27, 2016

  • FareWell

    Alexandra Watkins posted a blog post

    FareWell

    An app that helps you eat well and be well. The post FareWell appeared first on Eat My Words.

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    July 27, 2016

  • Spring Forward

    Alexandra Watkins posted a blog post

    Spring Forward

    Nutritional supplements that help you get the most of life. The post Spring Forward appeared first on Eat My Words.

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    July 27, 2016

  • Om Matters

    Alexandra Watkins posted a blog post

    Om Matters

    Based on Patanjali’s 8 Limbs of Yoga, this is yoga for life off the mat. The post Om Matters appeared first on Eat My Words.

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    July 27, 2016

  • Grail Magazine

    Alexandra Watkins posted a blog post

    Grail Magazine

    We gave this magazine a luxurious name fit for it’s curated directory of luxury businesses.   The post Grail Magazine appeared first on Eat My Words.

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    April 22, 2016

  • Ready Reset Go

    Alexandra Watkins posted a blog post

    Ready Reset Go

    We named this firm Ready Reset Go Career Coaching, a perfect name representing what these career coaches help their clients to achieve! The post Ready Reset Go appeared first on Eat My Words.

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    April 22, 2016

  • Gomentum Station

    Alexandra Watkins posted a blog post

    Gomentum Station

    We named this driverless car trial & test site Gomentum Station. Read more about Gomentum Station and it’s population of BMW and Audi driverless cars in the SF Business Times & Time Magazine! The post Gomentum Station appeared first on Eat My Words.

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    April 22, 2016

  • Honor Society

    Alexandra Watkins posted a blog post

    Honor Society

    Honor Society is now open in Denver for clean eaters who want to honor themselves with the good, clean food they deserve. They’ve run with their awesome name, selling t-shirts commanding, “Honor Thy Belly”, a hiring portal titled “Work with Honor”, and a domain name, eatwithhonor.com The post H...

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    December 26, 2015

  • Seed Money

    Alexandra Watkins posted a blog post

    Seed Money

    A crowdfunding platform for community garden projects. The post Seed Money appeared first on Eat My Words.

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    December 26, 2015

  • Fog Theory

    Alexandra Watkins posted a blog post

    Fog Theory

    We worked with Voicebox Creative to come up with this name that was inspired by the Pacific Ocean’s foggy marine layer that creates an ideal environment for growing Pinot Noir. ​ The post Fog Theory appeared first on Eat My Words.

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    November 19, 2015

  • Welltower

    Alexandra Watkins posted a blog post

    Welltower

    Previously named Healthcare REIT, Welltower now has a name worthy of its prestige and representative of it’s wealth of knowledge and experience in health care infrastructure investments. The post Welltower appeared first on Eat My Words.

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    November 19, 2015

  • Rank Dynamics

    Alexandra Watkins posted a blog post

    Rank Dynamics

    Previously named Surf Canyon, this contextual search technology company more efficiently ranks relevant results and makes your search dynamic. The post Rank Dynamics appeared first on Eat My Words.

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    August 12, 2015

  • Where to Bump Into Us This Summer: Upcoming Summer Conferences

    Alexandra Watkins posted a blog post

    Where to Bump Into Us This Summer: Upcoming Summer Conferences

    2015 City Innovation Summit: Changing the World One City at a Time Innovation is happening right under our feet! The definitive conference on Smart City 2.0, June 17/18 here in San Francisco. We name enough smart technologies and appliances we thought we’d attend this city innovation summit for...

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    June 10, 2015

  • Short vs. Long Brand Names

    Alexandra Watkins posted a blog post

    Short vs. Long Brand Names

    Naming your product or business, is it better to have a short or long name? 33 Voices interviews naming expert Alexandra Watkins who gives the rules to live by. You can listen to her answer regarding Short vs. Long Brand names HERE along with more insights from from this interview with 33 Voice...

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    May 6, 2015

  • Silver Award at the IBPA Benjamin Franklin Book Awards

    Alexandra Watkins posted a blog post

    Silver Award at the IBPA Benjamin Franklin Book Awards

    We are proud to announce that Alexandra Watkins’ book, “Hello, My Name is Awesome… How to Create Brand Names That Stick” was awarded a Silver Award at the IBPA Benjamin Franklin Book Awards!  It was an honor to be nominated for such a prestigious award and to be among such superb finalists in t...

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    May 6, 2015

  • An Inc. Magazine Top 10 Marketing Book

    Alexandra Watkins posted a blog post

    An Inc. Magazine Top 10 Marketing Book

    Alexandra’s recent bestseller, “Hello, My Name is Awesome… How to Create Brand Names That Stick” has been named an Inc. Magazine Top 10 Marketing Book of 2014!  To keep up with this awesome book’s other recent awards and nominations, be sure to follow us on Twitter @eatmywords!   The post An In...

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    May 6, 2015

  • Why and How to Register Your Business Name as a Trademark

    Alexandra Watkins posted a blog post

    Why and How to Register Your Business Name as a Trademark

    Thanks to guest blogger, Belinda J. Darling, for contributing this informative post… The importance of registering your business name as trademark cannot be overstated. Simply securing a domain name unfortunately offers little in the way of legal protection. If you value your business name and lo...

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    March 6, 2015

  • Boxbee

    Alexandra Watkins posted a blog post

    Boxbee

    This full service storage company takes the sting out of doing it yourself.  The post Boxbee appeared first on Eat My Words.

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    March 6, 2015

  • Upcoming Book: “Hello, My Name Is Awesome”

    Alexandra Watkins posted a blog post

    Upcoming Book: “Hello, My Name Is Awesome”

    “Hello, My Name is Awesome, How to Create Brand Names That Stick,” (Fall 2014, Berrett-Koehler Publishers) is a fast-paced, fun, fluff-free guide that  teaches business people how to create memorable brand names for products and companies. No degree in Latin or linguistics required. Written by Ea...

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    March 6, 2015

  • Coined Names – Pretty & Pretty Bad

    Alexandra Watkins posted a blog post

    Coined Names – Pretty & Pretty Bad

    I have great respect anyone who can invent a pretty name that sounds a like real word and suggests something about the brand. Some of my favorite coined names are Recology, Silk, Dreamery, Groupon, Scanadu, Pictionary, Cinnabon, Chillow, Pinterest and San Franpsycho. These names, also known as “p...

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    March 6, 2015

  • How to Suggest Your Brand is Trustworthy or Credible

    Alexandra Watkins posted a blog post

    How to Suggest Your Brand is Trustworthy or Credible

    Actions speak louder than a used car salesman’s suit. While your business should certainly be trustworthy and credible, trying to cram any form of those words into your brand name can sound disingenuous. Luckily, there are many other ways you can convey that you have a quality company or product....

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    March 6, 2015

  • 7 Strategies & Secrets for Killer Product Names

    Alexandra Watkins posted a blog post

    7 Strategies & Secrets for Killer Product Names

    Yikes! According to research agency AcuPoll, up to 95 percent of new products introduced each year fail. If you want to be one of the smart 5% who succeeds, you can greatly increase your chances if you have a highly likeable product name. Consumers don’t fall in love with product names created by...

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    March 6, 2015

  • Brand Naming Tips on School for Startups Radio

    Alexandra Watkins posted a blog post

    Brand Naming Tips on School for Startups Radio

    Naming your startup got you stumped?   Have you ever wanted to go to lunch with a naming expert and pick her brain for brand naming tips? Well, consider lunch on us and the tips on the table. Eat My Words founder Alexandra Watkins, was recently a guest on radio show School for Startups discussing...

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    March 6, 2015

  • Archer Hotel

    Alexandra Watkins posted a blog post

    Archer Hotel

    Archer is a luxurious boutique hotel in Midtown Manhattan with a dashing name to match its mysterious, charismatic host. Upcoming locations include Napa and Austin. The post Archer Hotel appeared first on Eat My Words.

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    March 6, 2015

  • The Secret To Kickass Brand Names

    Alexandra Watkins posted a blog post

    The Secret To Kickass Brand Names

    Creating awesome brand names is not a science. Yet naming firms spout ridiculous jargon about “verbal identity engineering,“ “rigorous methodologies,” “computational linguistics,” and “scientific scrutiny applied to the unstructured and undisciplined process of brand name creation.” Others try to...

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    March 6, 2015

  • Free brand names webinar on 9/16 and other September speaking engagements.

    Alexandra Watkins posted a blog post

    Free brand names webinar on 9/16 and other September speaking engagements.

    You don’t have to live in the Bay Area to catch one of Alexandra’s entertaining and enlightening presentations. Next Tuesday @ 4pm PT you can attend a free “How to Create Brand Names That Stick” webinar hosted by my friend (and new client!) super blogger Jeff Bullas. If you are local, please come...

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    March 6, 2015

  • Beverly Kaye

    Beverly Kaye commented on Alexandra Watkins's wall:

    Hi Alexandra - wanted to show you something that came to me in the mail. Can you send me your email? Or write say hi in an email and I will respond. Bev [email protected]

  • Five Terrible Names for Products (and What They Could Have Named Them Instead)

    Alexandra Watkins posted a blog post

    Five Terrible Names for Products (and What They Could Have Named Them Instead)

    In Alexandra Watkins' latest book, Hello My Name Is Awesome , she talks about the various qualities that good product and business names should have and also what pitfalls to avoid. Every year, corporations and individuals spend a lot of time and money creating names for themselves and their ...

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    July 8, 2014

  • alexandrawatkins

    Alexandra Watkins is now a member of Berrett-Koehler Community

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