CHAPTER 1

The Challenge of Managing Risk

Few would disagree that life is risky. Indeed, for many people it is precisely the element of risk that makes life interesting. However, unmanaged risk is dangerous because it can lead to unforeseen outcomes. This fact has led to the recognition that risk management is essential, whether in business, projects, or everyday life. But somehow risks just keep happening. Risk management apparently does not work, at least not in the way it should. This book addresses this problem by providing a simple method for effective risk management. The target is management of risks on projects, although many of the techniques outlined here are equally applicable to managing other forms of risk, including business risk, strategic risk, and even personal risk.

The book is divided into three parts, starting with defining the problem in an effort to understand the underlying reasons for the apparent failure of project risk management to deliver the promised or expected benefits. The main body of the book describes a generic risk management process applicable to most projects, focusing on simple guidelines to make risk management work in practice. Finally, the book considers implementation issues, applying the risk management process to different types of projects, and addressing the steps necessary to use risk management effectively.

But before considering the details of the risk management process, there are some essential ideas that must be understood and clarified. For example, what exactly is meant by the word risk?

Risk—The Definition Debate

Some may be surprised that there is any question to be answered here. After all, the word risk can be found in any English dictionary, and surely everyone knows what it means. But in recent years risk practitioners and professionals have been engaged in an active and controversial debate about the precise scope of the word.

Everyone agrees that risk arises from uncertainty, and that risk is about the impact that uncertain events or circumstances could have on the achievement of goals. This agreement has led to definitions combining two elements of uncertainty and objectives, such as, “A risk is any uncertainty that, if it occurs, would have an effect on achievement of one or more objectives.” Traditionally risk has been perceived as bad; the emphasis has been on the potential effects of risk as harmful, adverse, negative, and unwelcome. In fact, the word risk has been considered synonymous with threat. But this is not the only perspective.

Obviously some uncertainties could be helpful if they occurred. These uncertainties have the same characteristics as threat risks (i.e., they arise from the effect of uncertainty on achievement of objectives), but the potential effects, if they were to occur, would be beneficial, positive, and welcome. When used in this way, risk becomes synonymous with opportunity.

Risk practitioners are divided into three camps around this debate, as illustrated by Figure 1-1.

Figure 1.1 Risk—The Definition Debate

One group insists that the traditional approach must be upheld, reserving the word risk for bad things that might happen. This group recognizes that opportunities also exist, but sees them as separate from risks, to be treated differently using a distinct process (row a).

A second group believes that there are benefits from treating threats and opportunities together, broadening the definition of risk and the scope of the risk management process to handle both (row b).

A third group seems unconcerned about definitions, words, and jargon, preferring to focus on “doing the job.” This group emphasizes the need to deal with all types of uncertainty without worrying about which labels to use (row c).

While this debate remains unresolved, clear trends are emerging. The majority of official risk management standards and guidelines use a broadened definition of risk, including both upside opportunities and downside threats. Some leading procedural standards, such as A Guide to the Project Management Body of Knowledge (PMBOK^® Guide) from the Project Management Institute, and the Association for Project Management’s Project Risk Analysis and Management (PRAM) Guide, also reflect this wider definition in their risk management processes, with tools and techniques to identify, assess, and manage both opportunities and threats. Following this trend, increasing numbers of organizations are widening the scope of their risk management approach to address uncertainties with positive upside impacts as well as those with negative downside effects.

Given the increasing popularity of the wider application of risk management to both threats and opportunities, as well as the attraction of using a single process to deal with two related concerns, this book adopts the inclusive position. Using a common process to manage both threats and opportunities has many benefits, including:

Having discussed what a risk is (“any uncertainty that, if it occurs, would have a positive or negative effect on achievement of one or more objectives”), it is also important to clarify what risk is not. Effective risk management must focus on risks and not be distracted by other related issues. A number of other elements are often confused with risks but must be treated separately, such as:

Using Risk Management on Projects

The widespread occurrence of risk in life, business, and projects has encouraged proactive attempts to manage risk and its effects. History as far back as Noah’s Ark, the pyramids of Egypt, and the Herodian Temple shows evidence of planning techniques that include contingency for unforeseen events. Modern concepts of probability arose in the 17th century from pioneering work by Pascal and his contemporaries, leading to an improved understanding of the nature of risk and a more structured approach to its management.

Without covering the historical application of risk management in detail here, clearly those responsible for major projects have always recognized the potentially disruptive influence of uncertainty, and they have sought to minimize its effect on achievement of project objectives. Recently, risk management has become an accepted part of project management, included as one of the key knowledge areas in the various bodies of project management knowledge and as one of the expected competencies of project management practitioners.

Unfortunately, embedding risk management within project management leads some to consider it as “just another project management technique,” with the implication that its use is optional, and appropriate only for large, complex, or innovative projects. Others view risk management as the latest transient management fad. These attitudes often result in risk management being applied without full commitment or attention, and are at least partly responsible for the failure of risk management to deliver the promised benefits.

To be fully effective, risk management must be closely integrated into the overall project management process. It must not be seen as optional, or applied sporadically only on particular projects. Risk management must be built in, not bolted on if it is to assist organizations in achieving their objectives.

Built-in risk management has two key characteristics:

Benefits of Effective Risk Management

Risk management implemented holistically, as a fully integral part of the project management process, should deliver benefits. Empirical research by Terry Cooke-Davies, gathering project performance data from benchmarking networks of major organizations across a variety of industries, shows that risk management is the single most influential factor in project success. Where risk management is well implemented, more projects meet their objectives (using a composite performance measure for schedule and cost, projects in organizations reporting “fully adequate” risk management completed on average at 95 percent of plan). Where risk management is poor, projects fail more often (projects where risk management was rated “not at all adequate” averaged 170 percent of plan). These conclusions are based on detailed examination of characteristics describing risk management approach and deployment. Figure 1-2 presents typical data (in this case for documenting organizational risk management responsibilities in the project).

Figure 1.2 Influence of Documenting Risk Responsibilities on Project Performance (from Cooke-Davies 2002)

Unfortunately, despite indications that risk management is very influential in project success, the same research found that risk management is the lowest scoring of all project management techniques in terms of effective deployment and use, suggesting that although many organizations recognize that risk management matters, they are not implementing it effectively. As a result, projects still fail, businesses still struggle, too many foreseeable downside threat-risks turn into real issues or problems, and too many achievable upside opportunity-risks are missed.

There is clearly nothing wrong with risk management in principle. The concepts are clear, the process is well defined, proven techniques exist, tools are widely available to support the process, and there are many training courses to develop risk management knowledge and skills. So where is the problem? If it is not in the theory of risk management, it must be in the practice. Despite the huge promise held out by risk management to increase the likelihood of project and business success by allowing uncertainty and its effects to be managed proactively, the reality is different.

The problem is not a lack of understanding the “why, what, who, or when” of risk management. Lack of effectiveness comes most often from not knowing “how to.” Project managers and their teams face a bewildering array of risk management standards, procedures, techniques, tools, books, training courses—all claiming to make risk management work—which raises the questions: How to do it? Which method to follow? Which techniques to use? Which supporting tools?

The main aim of this book is to offer clear guidance on “how to” do risk management in practice. The next chapter discusses common barriers to risk management effectiveness and introduces a number of Critical Success Factors to overcome these barriers. This leads into Chapter 3, which outlines Active Threat and Opportunity Management (ATOM)—a generic risk management methodology, applicable to any type of project of any size in any industry. Implementation of ATOM for the typical project is described in Part II, where each step in the risk process is presented with sufficient detail to make implementation as easy as possible without oversimplifying. Techniques are explained step by step, with underlying theory where appropriate and relevant, and useful templates are contained in two appendices.

Of course not all projects are typical, so ATOM is scalable to fit both the simple and the more complex project. Part III of this book explains how to tailor the generic risk process to both small and large projects to ensure that the process meets the specific risk challenge, as well as discussing how ATOM for projects interfaces with the wider program context.

Undoubtedly risk management has much to offer to both businesses and projects. People following the approach in this book will discover how to capture those promises for themselves, their projects, and their business.