Expect the Unexpected Or You Won't Find It
A Creativity Tool Based on the Ancient Wisdom of Heraclitus
Roger von Oech (Author)
Publication date: 08/16/2002
Open your mind with the creative enigmas of Heraclitus. These innovation strategies-from "You Can't Step in the Same River Twice" to "Dogs Bark at What they Don't Understand"-are as relevant today as they were 2,500 years ago when this provocative Greek phoilosopher wrote them.
Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's not There," and "Reverse Assumptions."
Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!
- Written by the bestselling creativity author of all time-von Oech's A Whack on the Side of the Head has sold more than 1.5 million copies
- Provides new approaches to problem solving that anyone can use: managers, students, artists, writers, teachers, and others
- Draws on science, business, history, popular culture, and literature to provide novel solutions to even the most intractable problems
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Open your mind with the creative enigmas of Heraclitus. These innovation strategies-from "You Can't Step in the Same River Twice" to "Dogs Bark at What they Don't Understand"-are as relevant today as they were 2,500 years ago when this provocative Greek phoilosopher wrote them.
Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's not There," and "Reverse Assumptions."
Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!
- Written by the bestselling creativity author of all time-von Oech's A Whack on the Side of the Head has sold more than 1.5 million copies
- Provides new approaches to problem solving that anyone can use: managers, students, artists, writers, teachers, and others
- Draws on science, business, history, popular culture, and literature to provide novel solutions to even the most intractable problems
