Getting To Scale

Growing Your Business Without Selling Out

Jill Bamburg (Author)

Publication date: 08/21/2006

Getting To Scale

Provides a blueprint for entrepreneurs who want to grow their socially responsible business while remaining true to their principles

Based on interviews with top executives at over thirty leading companies, including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Working Assets

Offers nine key lessons that can be applied by businesses in any industry

Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out?

Jill Bamburg says no. Based on intensive interviews with more than thirty growth-oriented, mission-driven entrepreneurs--including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Village Real Estate--her book explodes the myths of scale from both ends of the spectrum. She debunks both the limiting "small is beautiful" approach as well as the "you have to sell out to grow" mandate.

Focusing on the unique challenges that socially conscious companies face, Getting to Scale addresses the issues that affect all businesses:

Production and personnel
Access to capital and markets
Changes in organizational structure
Ownership and control
Corporate culture

Filled with practical and tested advice, Getting to Scale provides a blueprint for socially responsible entrepreneurs in any industry who want to benefit larger groups of customers, have a greater positive impact on their communities, and maintain their independence by scaling up their enterprises.

  • Provides a blueprint for entrepreneurs who want to grow their socially responsible business while remaining true to their principles
  • Based on interviews with top executives at over thirty leading companies, including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Working Assets
  • Offers nine key lessons that can be applied by businesses in any industry

Read more and meet author below

Read An Excerpt

Paperback:
9781576754160

$14.95
(member price: $13.46)
Free shipping on all orders from the BK Publishers store.
Or find a local bookseller with Indiebound.

Other Available Formats and Editions

9781605090153

$14.95
(member price: $10.47)

9781609943509

$14.95
(member price: $10.47)
Bulk Discounts
Rights Information


Featured Books



The Economics of Higher Purpose

Two distinguished scholars offer eight steps to help organizations discover and embrace an authentic higher purpose—something that will dramatically improve every...

Feedback (and Other Dirty Words)

A practical and irreverent guide to taking the sting out of feedback and reclaiming it as a motivating, empowering experience for...

Faster, Fewer, Better Emails

Business communication expert and bestselling author Dianna Booher shares practical wisdom on how to write effective emails that get results and...

More About This Product

Overview

Provides a blueprint for entrepreneurs who want to grow their socially responsible business while remaining true to their principles

Based on interviews with top executives at over thirty leading companies, including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Working Assets

Offers nine key lessons that can be applied by businesses in any industry

Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out?

Jill Bamburg says no. Based on intensive interviews with more than thirty growth-oriented, mission-driven entrepreneurs--including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Village Real Estate--her book explodes the myths of scale from both ends of the spectrum. She debunks both the limiting "small is beautiful" approach as well as the "you have to sell out to grow" mandate.

Focusing on the unique challenges that socially conscious companies face, Getting to Scale addresses the issues that affect all businesses:

Production and personnel
Access to capital and markets
Changes in organizational structure
Ownership and control
Corporate culture

Filled with practical and tested advice, Getting to Scale provides a blueprint for socially responsible entrepreneurs in any industry who want to benefit larger groups of customers, have a greater positive impact on their communities, and maintain their independence by scaling up their enterprises.

  • Provides a blueprint for entrepreneurs who want to grow their socially responsible business while remaining true to their principles
  • Based on interviews with top executives at over thirty leading companies, including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Working Assets
  • Offers nine key lessons that can be applied by businesses in any industry

Back to Top ↑

Meet the Author


Visit Author Page - Jill Bamburg

Jill Bamburg is Dean of the MBA Program at the Bainbridge Graduate Institute (BGI), an institution offering programs focused on sustainable business. Since 1996, she has served on the board of the Positive Futures Network, publisher of YES! magazine.

Back to Top ↑


Table of Contents



Foreword

Preface

Introduction: There IS Another Way

Chapter 1: Mission Comes First

Chapter 2: Any Business Can Do It

Chapter 3: Organic Is The Way to Grow

Chapter 4: Finance Your Independence

Chapter 5: Build Your Values into the Brand

Chapter 6: Match Manufacturing to Mission

Chapter 7: Morph Early and Often

Chapter 8:
Form Follows Function

Chapter 9: The Soft Stuff Is the Hardest

Chapter 10: Getting to Scale: Is It Right for You?

Notes
Additional Resources
Index
About the Author

Back to Top ↑

Excerpt

Getting to Scale

ix

image

image
Foreword

JILL BAMBURG has taken a question critical to the future of our society and found compelling answers. She has brought them to life with rich, well-researched stories. The question is this: how can mission-driven companies grow to the size needed to make a significant difference without selling out their values? She finds nine critical issues that must be managed well to do so, and documents the secrets of success in managing each of them. This book will help anyone struggling with preserving his or her values as an enterprise grows.

Most books and courses on entrepreneurship focus on what it takes to start a business. They cover the forming of a team, writing a business plan, raising money, and so forth. These are important issues, but equally important issues arise once the venture is off the ground. This book lays out the principles for dealing with the critical issues that must be managed if a small mission-driven business is to grow to a significant size.

Jill comes to her knowledge of mission-driven business through personal experience as well as thorough research. We served together on the board of In Context magazine as it went through a flirtation with bankruptcy and a turbulent transition to rebirth as Yes! magazine. Together we learned the power of organic growth by supporting Fran Korten as she steadily grew Yes! to a financially stable size.

After Yes! became stable, Jill joined my wife and me in launching the Bainbridge Graduate Institute, one of the first business schools devoted to transforming business toward sustainability and social justice. From the beginning, Jill has led the development and delivery of our MBA in sustainable business. With few resources, she has created a 19-course program that has earned an impeccable national reputation and an average annual growth rate of 92 percent.x

Having been with Jill through the growth of two mission-driven organizations, I was thrilled when she announced that she was writing a book on bringing mission-driven businesses to scale. This is a very important book. It is both a brilliant how-to book on what mission-driven businesses must do to grow with their values intact, and a description of what I hope is the future of large sections of our economy.

While a friend of the movement for local living economies, Jill is also a realist. Despite their large numbers, the small mission-driven organizations that abound today do not yet add up to a driving force in our economy. However, if a large number of them grow to a scale where they can compete effectively with the soulless giants, companies that keep their ethics and ideals intact can become the dominant force in our economic system. This book provides the tools that make that change possible.

Today our society, including hospitals, media, the government, and even universities, is increasingly structured around the needs of big business. One popular vision of the future is a world dominated by businesses whose leaders do nothing to promote healthy ecosystems, social justice, communities, or human health and happiness except as those issues impact their bottom line. Somehow the invisible hand of the free market is supposed to take all that greed and produce a healthy society.

I believe our world has become so complex that only selforganizing systems like free markets can create the order we need. Large-scale planned economies do not work. However, I also believe that free markets will function effectively only if the people in them behave as whole people, caring about the impact of their companies and their work on society, community, and planet.xi

Fortunately, values-driven organizations have a great advantage: they can recruit, motivate, and retain people who want to make a living and serve their values at the same time. But this advantage will drive the transformation of our economy only if we find ways to grow mission-driven businesses to scale.

Without that growth, which depends on the broad dissemination of the lessons contained in this book, our future could be coldhearted and unhealthy, filled with ravaged environments and destroyed communities, and made fearsome by the crime, terrorism, and war that come from a growing gap between rich and poor. Businesses whose missions include contributing to environmental health and social justice can help to build a warmhearted world, filled with healthy communities and healthy ecosystems. Jill Bamburg shows us the way to a brighter future, in which businesses care about their impact on the larger society.

After reading this book, entrepreneurs of mission-driven ventures will be able to grow their businesses, taking market share and profitability from businesses that are motivated by profit only. Students will learn that they can build a career that serves their values rather than compromising those values. People dreaming of building mission-driven enterprises will gain courage and insight from the stories of those who have successfully done it before.

Please get this book into the hands of anyone who has a mission-driven business. Give it to educators, students, and people who are losing their faith in free enterprise. Give it to anyone considering a career in business that serves more than his or her financial needs. You can succeed in business with your values in full expression, and reap the joy that comes from doing so, particularly after you reduce the risks by learning the secrets contained in this book.image


Gifford Pinchot III

Back to Top ↑

Endorsements



"A must-read for any socially and environmentally responsible business or eco-preneur, giving us all hope that we can indeed conduct business that serves people and the planet without selling out, but rather while growing stronger. I am recommending it to all our member businesses."

—Denise Hamler, Director of Co-op America Business Network

"Accessible and clear-eyed, Getting to Scale offers a wealth of practical experience about the challenges, pitfalls, and opportunities for anyone seeking to build a thriving socially-responsible business."

—David Bornstein, author of How to Change the World

"Getting to Scale manages to provoke and inspire by demonstrating that we truly can change the world by changing the way we do business."

—Kirsten L. Gagnaire, Principal, Social Enterprise Group, LLC

"Inspiring. Practical. It is a welcome addition as a data-based, hands-on manual for those interested in re-imagining the corporation and growing it beyond start-up."

—Andrea Larson, Associate Professor, Darden Graduate School of Business Administration, University of Virginia

Back to Top ↑