How to Change Minds

The Art of Influence without Manipulation

Robert Jolles (Author) | Rob Jolles (Author)

Publication date: 06/03/2013

Bestseller over 30,000+ copies sold

How to Change Minds
Current books on influence usually show how to get what YOU want—that's actually manipulation, according to Rob Jolles. Jolles paints the dividing line between influencing for good and manipulating for selfish reasons and shares the questions and trust exercises that make influence the key to creating positive change.Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

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Book Details
Overview
Current books on influence usually show how to get what YOU want—that's actually manipulation, according to Rob Jolles. Jolles paints the dividing line between influencing for good and manipulating for selfish reasons and shares the questions and trust exercises that make influence the key to creating positive change.Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

About the Authors
Excerpt

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