Making the Grass Greener on Your Side

Stephen R. Covey (Author)

Publication date: 08/01/1995

Making the Grass Greener on Your Side

Making the Grass Greener on Your Side is the story of how Ken Melrose adopted a philosophy of leading by serving and made it work in a real-world-and often challenging-situation. His mission as CEO of The Toro Company has been to build an environment that not only serves the needs of the corporation, but also provides a climate for its constituents-the employees-to grow and develop as human beings. In Making the Grass Greener on Your Side, he shows how cultivating an environment for individual growth creates a win-win situation for the company and the employee.

In the "servant leadership" model, leaders operate from a principle-centered base by working for and serving the rest of the organization. This approach allows employees to grow and contribute in ways that best serve the long-term interests of the company. Melrose tells of both the successes and struggles in applying the model to the Toro environment.

This book follows Toro's history-beginning in 1979, when Toro had reached a peak of unparalleled expansion and development, to the brink of disaster in 1981, and back again. Readers will learn about the company's cut-backs and sacrifices, its self-examination, its decision to embark on the path of servant leadership, and its ultimate return to profitability and customer satisfaction. Melrose recounts his own process of refining his personal commitment to leadership principles and gaining the courage to implement fundamental changes. He tells which culture initiatives and leadership strategies the company applied, which worked, and why.

Making the Grass Greener on Your Side helps readers take stock of where their company is now, and shows how to cultivate the soil and prepare a "seed-bed" that will allow for the deep rooting of value-centered leadership principles. Melrose tells how to develop a culture that will allow for sustained growth, and describes the abundant fruits of the long-term approach that occur all along the journey.

  • By the CEO of The Toro Company, a member of the Fortune 500

Read more and meet author below



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9781881052210

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Overview

Making the Grass Greener on Your Side is the story of how Ken Melrose adopted a philosophy of leading by serving and made it work in a real-world-and often challenging-situation. His mission as CEO of The Toro Company has been to build an environment that not only serves the needs of the corporation, but also provides a climate for its constituents-the employees-to grow and develop as human beings. In Making the Grass Greener on Your Side, he shows how cultivating an environment for individual growth creates a win-win situation for the company and the employee.

In the "servant leadership" model, leaders operate from a principle-centered base by working for and serving the rest of the organization. This approach allows employees to grow and contribute in ways that best serve the long-term interests of the company. Melrose tells of both the successes and struggles in applying the model to the Toro environment.

This book follows Toro's history-beginning in 1979, when Toro had reached a peak of unparalleled expansion and development, to the brink of disaster in 1981, and back again. Readers will learn about the company's cut-backs and sacrifices, its self-examination, its decision to embark on the path of servant leadership, and its ultimate return to profitability and customer satisfaction. Melrose recounts his own process of refining his personal commitment to leadership principles and gaining the courage to implement fundamental changes. He tells which culture initiatives and leadership strategies the company applied, which worked, and why.

Making the Grass Greener on Your Side helps readers take stock of where their company is now, and shows how to cultivate the soil and prepare a "seed-bed" that will allow for the deep rooting of value-centered leadership principles. Melrose tells how to develop a culture that will allow for sustained growth, and describes the abundant fruits of the long-term approach that occur all along the journey.

  • By the CEO of The Toro Company, a member of the Fortune 500

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Meet the Author


Visit Author Page - Stephen R. Covey
Stephen R. Covey was the author of several books, including the iconic bestseller The 7 Habits of Highly Effective People. He passed away in 2012.

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Table of Contents

Contents
Foreword, by Stephen R. Covey
Part I: Preparing The Soil
1. Ground Work for Growth
2. A Culture for Growth
3. Be a Self-Starter

Part II: Seed, Not Sod
4. Ground Rules for Growth
5. Nurturing Growth
6. The Accelerating Cycle of Success

Part III: Managing & Maintaining The Turf
7. The Correct Use of Power
8. Leader As Servant
9. Recovery and Rediscovery
10. Breaking Barriers
11. Renewal and Conservation of Resources
12. Creating the Future
13. Strategies for Growth

Part IV: The Harvest
14. Real Bottom-Line Results
15. The Grass Can Be Greener on Your Side
16. Fruits of the Harvest

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Endorsements

"Melrose seeds this book with a fertile mix of creativity, ethics, inspiration, and insight. Definitely a new and exhilarating game-plan for purposeful, principled leadership. Here is where the grass is really greener!"

Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive

"Wonderful wisdom and powerful ideas from the CEO of a successful public company. A great contribution to the business community."

David McNally, author of Even Eagles Need a Push

"This book takes off where books by consultants, professors, and sloganeers leave off. It is a practical and truly inspirational book written by a real CEO for real people who want to be managers and managers who want to be leaders. Ken Melrose is thoughtful, honest, and literate.... When he speaks of empowerment and self-assessment, team-building and personal growth, you know he's been there himself."

Roger L. Hale, President and CEO, Tennant

"Ken Melrose has written a refreshingly candid book about Toro's corporate soul. It reaches beyond platitudes to real-world behavior, to 'walking the talk.' Melrose bases his leadership on deeply rooted personal principles that require courage to stay aligned with during tough times. The results speak for themselves. Every CEO could learn a valuable lesson from his and Toro's story."

Janet O. Hagberg, author of Real Power

"Only an exceptional chief executive would subject himself voluntarily to internal scrutiny and external accountability. Ken Melrose is one such courageous executive. While I talk stewardship, Melrose and his team at Toro walk it daily. The good news message in this marvelous book is that you and I can realize our own goals and dreams by applying the timeless principles of effective leadership."

Stephen R. Covey, author of The 7 Habits of Highly Effective People

"Ken Melrose is that rare CEO who knows in head and heart what effective leadership means. Here is a book of captivating spiritual depth."

Allan Cox, author of Straight Talk for Monday Morning

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