Merchants of Vision

People Bringing New Purpose and Values to Business

James Liebig (Author)

Publication date: 03/01/1994

Merchants of Vision

In our time of dramatic worldwide change, can business leaders meet the challenges of the marketplace and the needs of people, communities, and the planet? Merchants of Vision profiles 40 business leaders who are successfully working to do just that.

James Liebig interviewed dozens of business women and men in 70 organizations from 14 countries. He found executives, entrepreneurs, CEOs, and consultants who recognize business's pervasive global influence and have found ways to use that influence to affect positive change in people's lives and meaningful growth in their businesses. In Merchants of Vision they share their beliefs, experiences, and creative actions.

Visionary yet down-to-earth, these real-life portraits provide viable business strategies for:
o enhancing social equity,
o protecting the natural environment,
o fostering human creativity,
o serving higher purposes, including spiritual, service, and community values,
o behaving ethically,
o providing transformational leadership.

Representing a variety of business enterprises in the United States, Latin America, Europe, and Asia, innovators profiled include, for example:
o Elliot Hoffman, president of Just Desserts in San Francisco;
o Jacqueline Cambata, president of Phoenix Chemical in Virginia;
o Mara Adela Palcos, director of Rio Abierto Institute in Buenos Aires;
o Marjorie Kelly, editor and publisher of Business Ethics magazine;
o Eckart J. Wintzen, president of BSO/ORIGIN, computer custom software services in The Netherlands;
o Joe Jaworski, head, Business Environment Section, Shell International Petroleum Co. Ltd., in London, England;
o Jagdish Parikh, managing director, Lemuir Group of Companies in Bombay, India;
o Carol Frenier, president, The Advantage Group, Inc., specialty advertising in Vermont;
o Meryem Le Saget, directeur, Institut de L'Expansion, Group Expansion, business seminars and conferences in Paris, France;
o Heini Lippuner, chairman, executive committee, Ciba-Geigy Limited, chemical manufacturing in Basel, Switzerland;
o Robert V. Adams, president of Xerox Technology Ventures in California.

These are people of action and integrity who sustain themselves with the creative friction between their idealism and their knowledge of the real world. Their experiences-addressing issues of personal responsibility and product quality, expanding markets and shrinking natural resources, technological advancement and cultural preservation-reveal ways businesses must adapt to survive, thrive, innovate, and lead.

  • Published in cooperation with the World Business Academy, an international network of progressive business leaders committed to using their business expertise to make a positive difference in the world
  • Practical and inspiring portraits of 40 business men and women "walking their talk" by integrating their ideals in the world of commerce

Read more and meet author below



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9781881052425

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Overview

In our time of dramatic worldwide change, can business leaders meet the challenges of the marketplace and the needs of people, communities, and the planet? Merchants of Vision profiles 40 business leaders who are successfully working to do just that.

James Liebig interviewed dozens of business women and men in 70 organizations from 14 countries. He found executives, entrepreneurs, CEOs, and consultants who recognize business's pervasive global influence and have found ways to use that influence to affect positive change in people's lives and meaningful growth in their businesses. In Merchants of Vision they share their beliefs, experiences, and creative actions.

Visionary yet down-to-earth, these real-life portraits provide viable business strategies for:
o enhancing social equity,
o protecting the natural environment,
o fostering human creativity,
o serving higher purposes, including spiritual, service, and community values,
o behaving ethically,
o providing transformational leadership.

Representing a variety of business enterprises in the United States, Latin America, Europe, and Asia, innovators profiled include, for example:
o Elliot Hoffman, president of Just Desserts in San Francisco;
o Jacqueline Cambata, president of Phoenix Chemical in Virginia;
o Mara Adela Palcos, director of Rio Abierto Institute in Buenos Aires;
o Marjorie Kelly, editor and publisher of Business Ethics magazine;
o Eckart J. Wintzen, president of BSO/ORIGIN, computer custom software services in The Netherlands;
o Joe Jaworski, head, Business Environment Section, Shell International Petroleum Co. Ltd., in London, England;
o Jagdish Parikh, managing director, Lemuir Group of Companies in Bombay, India;
o Carol Frenier, president, The Advantage Group, Inc., specialty advertising in Vermont;
o Meryem Le Saget, directeur, Institut de L'Expansion, Group Expansion, business seminars and conferences in Paris, France;
o Heini Lippuner, chairman, executive committee, Ciba-Geigy Limited, chemical manufacturing in Basel, Switzerland;
o Robert V. Adams, president of Xerox Technology Ventures in California.

These are people of action and integrity who sustain themselves with the creative friction between their idealism and their knowledge of the real world. Their experiences-addressing issues of personal responsibility and product quality, expanding markets and shrinking natural resources, technological advancement and cultural preservation-reveal ways businesses must adapt to survive, thrive, innovate, and lead.

  • Published in cooperation with the World Business Academy, an international network of progressive business leaders committed to using their business expertise to make a positive difference in the world
  • Practical and inspiring portraits of 40 business men and women "walking their talk" by integrating their ideals in the world of commerce

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Meet the Author


Visit Author Page - James Liebig



James E. Liebig is the author of Merchants of Vision and Business Ethics: Profiles in Civic Virtue and vice chair and director of the Board of Wisconsin Community Capital, Inc. He holds an M.B.A. from Harvard and an M.Div. from Yale. As a manager, personnel director, and company officer responsible for management and executive development, Liebig worked toward racial integration of workforces, promoted new hiring and education practices, and developed self-managing work teams. He left business in 1986 to consult, study, and write about exemplary business men and women.

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Table of Contents

Contents
Chapter 1: What in the World is Happening?
The Diffusion of Power o Mother Nature Is Calling o This Mind-Stretching Era o The Search for Balance and Harmony
Chapter 2: Addressing the Social Frontiers of Business
o Re-Mapping and De-Mything o From Ephrata to Jakarta to Kilimanjaro o Enhancing Social Equity Through Micro Transformation o Information Markets for Solving World Problems
Chapter 3: Protecting Life's Context
The Environment & Poverty Linked o The Environmental Business o In Search of Productive Contexts o Environmental Evangelism o Environment-Inspired Corporate Renewal o Freeing People & Doing Eco-Accounting
Chapter 4: Unleashing Creativity
Midwifing Xerox Babies o Achieving Creativity Through Consciousness & Transformation o Ownership + Focus on Quality = Creativity o Integrating Spirit & Work o Openness = The Proof of Trust o Freedom and Responsibility
Chapter 5: Corporate Ethics: Values, Attitudes & Behaviors
o Value-Based Ethics o Clear Identity o TOTAL Quality o Values, Learning & Creativity o Integrity o Progress vs. Perfection
Chapter 6: Transformation Through Consciousness
o Wholistic Transformation o Seeking the Flow of Life o One Woman's Experience o Combining Will and Heart o Achieving a Global Vision o The Lessons of Curaao
Chapter 7: Serving Higher Purposes
o Leadership and Responsibility o Service and Spirit o Love and Service o Community and Spirit o Company and Community

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Endorsements

"Merchants of Vision gives us multiple examples of business people adjusting to new global trends with creative, imaginative action... a marvelous, provocative compilation."

William B. Sechrest, Founder, Winstead, Sechrest, and Minick

"The merchants-leaders in large and small companies in varied industries around the world-provide vivid descriptions and examples of the enormous potential for individuals to creatively pursue life's higher purposes through work and business. The vision is concrete, noble, and exhilarating."

J. Randolph New, Dean, College of Business Administration, Loyola University, New Orleans

"Both inspirational and practical. Business leaders will benefit greatly from [these] thought-provoking insights."

Charles A. Garfield, author of Second to None and Peak Performers

"If anyone doubts that profound changes are taking place in the business world, these inspiring interviews of `new paradigm' leaders should be convincing."

Willis Harman, President, Institute of Noetic Sciences

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