The Art of Business

Make All Your Work a Work of Art

Stan Davis (Author) | David McIntosh (Author)

Publication date: 01/10/2005

The Art of Business
All of us—business executives and artists, audiences and consumers—can benefit from seeing the world with both an aesthetic sensibility and a strategic bent. When you see yourself as an artist, everything you do can be a work of art—planning strategies, developing technologies, creating new products, working in teams and serving customers.

In the traditional model, business operates in an economic flow of inputs
(resources and raw materials), outputs (products and services) and processes that help get you from one to the other (research and development, production, distribution). Davis and McIntosh show that artistic flow operates the same way, but with inputs that include things like emotion, imagination, and intuition; and outputs that include things like beauty, meaning, excitement, and enjoyment. Step by step, Davis and McIntosh show how you and your company can blend the two flows, interweaving them to achieve both success and fulfillment in everything you do.

By blending the aesthetic and emotional richness of the arts with the strategic and operational perspectives of business, you'll begin to see texture where everybody else is seeing shapes. You'll see colors where others see only grays. You'll see not just what is, but also what can be.

  • Stan Davis is author of the bestselling books BLUR (more than 250,000 copies sold), 2020 Vision (more than 100,000 copies sold), and Future Perfect (more than 100,000 copies sold)
  • Shows how bringing an artistic sensibility to business can improve business performance and increase personal work satisfaction
  • Includes detailed, practical advice for implementing the ideas in the book, as well as a wealth of real-world examples

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Book Details
Overview
All of us—business executives and artists, audiences and consumers—can benefit from seeing the world with both an aesthetic sensibility and a strategic bent. When you see yourself as an artist, everything you do can be a work of art—planning strategies, developing technologies, creating new products, working in teams and serving customers.

In the traditional model, business operates in an economic flow of inputs
(resources and raw materials), outputs (products and services) and processes that help get you from one to the other (research and development, production, distribution). Davis and McIntosh show that artistic flow operates the same way, but with inputs that include things like emotion, imagination, and intuition; and outputs that include things like beauty, meaning, excitement, and enjoyment. Step by step, Davis and McIntosh show how you and your company can blend the two flows, interweaving them to achieve both success and fulfillment in everything you do.

By blending the aesthetic and emotional richness of the arts with the strategic and operational perspectives of business, you'll begin to see texture where everybody else is seeing shapes. You'll see colors where others see only grays. You'll see not just what is, but also what can be.

  • Stan Davis is author of the bestselling books BLUR (more than 250,000 copies sold), 2020 Vision (more than 100,000 copies sold), and Future Perfect (more than 100,000 copies sold)
  • Shows how bringing an artistic sensibility to business can improve business performance and increase personal work satisfaction
  • Includes detailed, practical advice for implementing the ideas in the book, as well as a wealth of real-world examples
About the Authors
Endorsements
Table of Contents
Excerpt

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