The Success Case Method

Find Out Quickly What's Working and What's Not

Robert O. Brinkerhoff (Author)

Publication date: 01/09/2003

The Success Case Method

Presents an evaluation method that is simple, practical, efficient, fast, extremely cost-effective, and produces compelling results

Can answer virtually any organizational question, such as: Why is a new product launch faltering? Why are some managers losing staff, while others retain theirs? Is a pilot program ready to launch company-wide? Is a new training program accomplishing its goals?

Proven effective in organizations ranging from Ford Motor to Gap International, Compaq, American Express, and the World Bank

Uses real success stories that demonstrate the impact of new initiatives in ways that statistics can't


Each year, organizations spend millions of dollars trying out new innovations and improvements-and millions will be wasted if they can't quickly find out what's working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use.

Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few "gems" of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments.

•    Presents an evaluation method that is simple, practical, efficient, fast, extremely cost-effective, and produces compelling results

•    Can answer virtually any organizational question, such as: Why is a new product launch faltering? Why are some managers losing staff, while others retain theirs? Is a pilot program ready to launch company-wide? Is a new training program accomplishing its goals?

•    Proven effective in organizations ranging from Ford Motor to Gap International, Compaq, American Express, and the World Bank

•    Uses real success stories that demonstrate the impact of new initiatives in ways that statistics can't


Each year, organizations spend millions of dollars trying out new innovations and improvements-and millions will be wasted if they can't quickly find out what's working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use.

Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few "gems" of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments.

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Overview

Presents an evaluation method that is simple, practical, efficient, fast, extremely cost-effective, and produces compelling results

Can answer virtually any organizational question, such as: Why is a new product launch faltering? Why are some managers losing staff, while others retain theirs? Is a pilot program ready to launch company-wide? Is a new training program accomplishing its goals?

Proven effective in organizations ranging from Ford Motor to Gap International, Compaq, American Express, and the World Bank

Uses real success stories that demonstrate the impact of new initiatives in ways that statistics can't


Each year, organizations spend millions of dollars trying out new innovations and improvements-and millions will be wasted if they can't quickly find out what's working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use.

Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few "gems" of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments.

•    Presents an evaluation method that is simple, practical, efficient, fast, extremely cost-effective, and produces compelling results

•    Can answer virtually any organizational question, such as: Why is a new product launch faltering? Why are some managers losing staff, while others retain theirs? Is a pilot program ready to launch company-wide? Is a new training program accomplishing its goals?

•    Proven effective in organizations ranging from Ford Motor to Gap International, Compaq, American Express, and the World Bank

•    Uses real success stories that demonstrate the impact of new initiatives in ways that statistics can't


Each year, organizations spend millions of dollars trying out new innovations and improvements-and millions will be wasted if they can't quickly find out what's working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use.

Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few "gems" of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments.

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Meet the Author


Visit Author Page - Robert O. Brinkerhoff

Robert O. Brinkerhoff, Ed.D. a professor at Western Michigan University and an internationally recognized expert in evaluation and training effectiveness, has been a consultant to dozens of major companies and organizations in the United States, South Africa, Russia, Europe, Australia, New Zealand, Singapore, and Saudi Arabia. His clients include American Express, Anheuser-Busch, Anglo-American Corporation (Johannesburg), the Federal Aviation Administration, Compaq, Canadian Tire, EDS, QUALCOMM, the U.S. Postal Service, and the World Bank. For more information, please visit www.wmich.edu/cecp/faculty/brinkerhoff.html.

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Table of Contents



Preface

Chapter 1: What is the Success Case Method and How Does It Work?

Chapter 2: The Success Case Method: Step by Step

Chapter 3:
Focusing and Planning a Success Case Study

Chapter 4: Envisioning Success: Creating an Impact Model

Chapter 5: Using a Survey to Search for Best and Worst Cases

Chapter 6: Interviewing and Documenting Success Cases

Chapter 7: Communicating Credible and Compelling Results that Tell the Story

Chapter 8: Putting the Success Case Method to Work: Strategic Applications

Appendix: A Success Case Study Final Report

References
Index
About the Author

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Endorsements



"Good managers will find this book both provocative and directive in identifying effective change strategies."

--James R. Sanders, past president of the American Evaluation Association

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